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Getting Started: The Transition from Social Media to Online Community

Written by Caitlin Struhs | on August 4, 2015 at 4:00 PM

You’ve launched that community, or you’re about to. Congratulations—now the fun begins! It’s time to launch your platform, which has its own set of challenges (and let’s not forget some great support systems from Higher Logic and our HUG user group).

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Topics: Community Platforms & Updates, Social Media

Top Community Management Posts for the Week of July 26, 2015

Written by Joshua Paul | on July 31, 2015 at 8:34 AM

Introducing the  Top Ten

We know that you're busy, so we're bringing you the must-read online community management and customer engagement articles from the past week.

The Top Ten Team has scoured the web to bring you're the best of the best in community strategy and management tips.

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Topics: Online Community Management

How to Easily Create Fantastic Content for Summertime

Written by Sarah Robinson | on July 30, 2015 at 11:00 AM

The latest installment in Sarah's video blog includes some easy, breezy advice for creating summertime content on your community. Enjoy!

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Topics: Online Community Management, Engagement

How Your Podcast Can Help You Increase Engagement in Your Online Community

Written by Katie Oakes on July 30, 2015 at 8:00 AM

Podcasts have been available in the Apple iTunes store since 2006. However, the on-demand form of audio streaming never truly penetrated public consciousness until this past year.

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Topics: Online Community Management, Engagement

Onboarding Success: How to Engage New Members with Your Online Community

Written by Andy Steggles | on July 29, 2015 at 10:30 AM

Getting your new members involved in your online community from the start is a good way to build engagement and retention. Plus, thanks to automation, it makes the work of community managers a little less labor-intensive.

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Topics: Community Platforms & Updates, Engagement

Will Your Online Community Still Need a Community Manager Once Members Start Sharing With Each Other?

Written by Joshua Paul | on July 28, 2015 at 8:45 AM

From fortune 200 companies to large associations, we help a variety of different types of organizations plan online customer or member communities. Since building community is still an emerging business strategy, we get a lot of great questions from some very smart business people.

Our online community consultants answer a fair amount of questions about creating a solid online community strategy. However, the majority of the questions that we field focus on the logistics and management of online communities.

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Topics: Online Community Management

Don't Go Overboard on Millennials

Written by Maddie Grant | on July 23, 2015 at 9:30 AM

This may sound like odd advice from someone who wrote a book titled, “When Millennials Take Over,” but it’s important that we don’t become too obsessed with the Millennial generation right now. Yes, they are the largest generation in the history of the United States, and yes, I think it’s critical to learn about this generation’s perspective, given the unique and influential spot they hold in our history.

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Topics: Millennials, Online Community Management

Can You Build a Customer Community Without an Online Community Software Platform?

Written by Katie Oakes on July 22, 2015 at 8:30 AM

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

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Topics: Customer Communities, Online Community Software

Your Small Organization Needs a Responsive Website

Written by Hunter Montgomery | on July 20, 2015 at 11:00 AM

Small organizations may not have the means for a web team army or an employee dedicated to all things Google updates and analytics—you don’t need it to be successful. Take advantage of new Google algorithm updates to revamp your web presence.

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Topics: Marketing, Customer Experience

The Importance of Language for Your Community

Written by Ben Rossell | on July 15, 2015 at 9:30 AM

Ben Rossell is our summer graphic design intern and a Senior at George Mason University (GMU). Ben enjoys painting portraits, landscapes, and some concept art (especially using oil paints and digital painting), but now is successfully diving into the world of blogging.

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Topics: Communications, Online Community Management, Customer Experience, Member Experience

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