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The 10 Most Popular Member Engagement Articles of the Year

Written by Nick Davis on December 17, 2015 at 9:00 AM | 4 minute read

As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?

Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.

So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.

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Topics: Member Engagement, Associations

5 Easy Actions to Take to Increase Member Engagement Next Year

Written by Christina Green | on December 16, 2015 at 8:30 AM | 4 minute read

This time of year is a whirlwind of activity on most people's calendars. If you're like me, you're extra busy wrapping up the goals set forth for this year, evaluating what worked and what didn't, and planning what can be accomplished with the upcoming year.

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Topics: Member Engagement

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays

Written by Nick Davis on December 15, 2015 at 1:08 PM | 4 minute read

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

To make community management more concrete, it can be helpful to pull lessons from the communities around us every day, and at no other time of year are communities more valuable than the holidays.

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Topics: Online Community Management, Online Community

The Link Between Community Managers and Community Organizers

Written by Molly Talbert | on December 15, 2015 at 9:00 AM | 4 minute read

As a community manager, it may feel like you’re often breaking new ground, trail-blazing through an innovative profession. And you are. It’s a relatively new job force and there aren’t many forebearers for you to look back on.The very idea that you could have a collaborative community online was in its infancy in the mid-’90s (discounting old listservs and forums popping up since the 1970s), and didn’t really begin to take off until the 2000s (...guess MySpace was good for something). Although it’s a robust profession now, without much history, where should you look to gain inspiration when you need it.

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Topics: Online Community Management, Online Community

Nine Characteristics of Online Communities That Work

Written by Lindsay Starke | on December 14, 2015 at 10:30 AM | 6 minute read

I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline. Different strategies will work for different communities. And if anything I say feels like it doesn't fit with your community demographics or organizational goals, then throw it out.

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Topics: Online Community Management, Online Community

Are You Really Ready for an Online Community?

Written by Molly Talbert | on December 10, 2015 at 8:00 AM | 4 minute read

You’re thinking of getting a community. Everyone is talking about how great they’ll be for your organization, so now you’re looking into it. In the era of social media when everything is accessible online, it’s inevitable for many organizations to turn to private, cloud based communities. There are many benefits for both customers/members and organizations.

Although social media is very prevalent and widely used by most organizations, online communities are new. Understandably, figuring out if you really need one can be difficult.

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Topics: Online Community Management, Online Community

How Can Your Executives Help Your Community Managers?

Written by Alexia Roseliep on December 9, 2015 at 8:30 AM | 2 minute read

When planning a community, it can be hard to distinguish just how your organization's executives can support the community manager in building a successful customer community.

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Topics: Online Community Management, Online Community

Should Your Community Get an App? [Infographic]

Written by Molly Talbert | on December 9, 2015 at 8:30 AM | 1 minute read

Having a place where your members can always share ideas and questions is the ideal engagment tool. But what's the best way to gather those members when they're on the go -- should you invest in an app or stick to web design improvements? We've streamined the throught process to make your decision easier.

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Topics: Member Experience, Online Community Software, Online Community

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM | 2 minute read

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

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Topics: Millennials, Associations, Online Community, Marketing Automation

How to Cultivate Customer Advocates in Your Community

Written by Nick Davis on December 8, 2015 at 8:30 AM | 5 minute read

As buyers' habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

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Topics: Customer Advocacy, Online Community

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