<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Automation Awesomeness!

Written by Jenny Taylor | on December 7, 2015 at 12:00 PM | 4 minute read

Automation rules and awesomeness should always appear in the same sentence together. Gaining a lot of community traction in the last year, automation rules have proved themselves to be the best thing for community management since the Trenta cup at Starbucks. At this year's Super Forum, an all-star panel of presenters provided some excellent tips, tricks, and genius hacks of how to get the most out of this precious, time-saving engagement tool.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Online Community, Marketing Automation

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM | 4 minute read

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Retention, Online Community, Marketing Automation

I Have Responsive Design - Do I Need an App?

Written by Molly Talbert | on December 3, 2015 at 8:00 AM | 5 minute read

You spent a lot of time and money on a beautiful responsive website, one that works on all screen sizes, including tablets and smartphones. So why would you need an app for your community? Isn’t responsive design like the two-in-one solution?

There isn’t an easy, straightforward answer to this question, but hear us out. Responsive design doesn’t necessarily make mobile apps obsolete, but mobile apps aren’t the right choice for everyone. First, think about how your community is now and where you want it to go. Do you have consistent engagement and want to try some new tactics? Or are you hoping to boost activity analytics, like the number of logins each month?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Member Experience, Customer Experience, Online Community, Marketing Automation

Anonymous on the Internet

Written by Elizabeth Tobey | on December 2, 2015 at 2:00 PM | 9 minute read

For the past week, I’ve stared at a blank page, puzzling out a pithy way to start this article.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Member Experience, Customer Experience, Online Community, Marketing Automation

Online Community Management: 3 Steps for Getting Members to Engage [Video]

Written by Katie Bapple | on December 2, 2015 at 9:03 AM | 2 minute read

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within their online community.

After all, a lot of the value that people get from your online customer or member community depends on these interactions.

Here are three steps to help you steer your community members towards engaging with each other.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Member Engagement, Online Community

What is Retention Marketing? Plus Three Tips for Doing It Well

Written by Joshua Paul | on December 1, 2015 at 8:35 AM | 4 minute read

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Retention, Communications, Customer Success, Online Community, Marketing Automation

Wait, What Did I Just Agree to? 8 Ways to Update (and Enforce) Your Terms & Conditions

Written by Jenny Taylor | on November 30, 2015 at 10:00 AM | 3 minute read

Let me set a scene that may or may not look familiar to you. Your wonderful, beautiful, source of life (seriously, what would we do without it?) iPhone or Android is going through a new software update. The "Terms and Conditions" screen pops up with all sorts of words that don't make much sense to you.

You quickly hit "I Accept" and let your phone go through the motions for new, exciting changes from version 112.2. Maybe there's a thought that crosses your mind about what you actually accepted, but in all honesty, whoever reads those things, right? 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community, Marketing Automation

How to Create a Community Culture

Written by Andy Steggles | on November 24, 2015 at 9:30 AM | 4 minute read

As I've blogged about before, I see social networking for businesses as encompassing four quadrants: public social media, social CRM to collect data, social software in the workplace (intranet) and externally facing social software (an open online community). As I detailed in that post, there are many opportunities for companies to leverage multiple social networking elements, especially through an online community.

Publicly facing social sites, like an open community, are especially powerful and offer businesses the ability to interface with customers ‘where they are,’ to monitor what's being said about your brand on those sites and to incorporate that feedback into your organization's overall communications strategy. This transparency not only helps you create a better product, but ‘helps members and customers help themselves’ by allowing them to ask and answer questions as a community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Experience, Member Experience, Online Community

I'm Interested in Starting a Customer Community, But What Does it REALLY Take?

Written by Nick Davis on November 24, 2015 at 8:18 AM | 5 minute read

So, you are considering building an online customer community, but where do you start? What is it going to take?

You have probably seen several other businesses, maybe even competitors, launch their own online communities as a way to drive business, increase customer satisfaction, and even reduce your operating and support costs.  And starting a community may not be as hard an undertaking as you might think. Take it from founder of the Center for Customer Engagement, Bill Lee, when he said that, “more companies can build customer communities than think they can.â€

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software, Online Community Management, Customer Communities, Online Community

Growth Hacking Your Community with Vanessa DiMauro

Written by Caitlin Struhs | on November 19, 2015 at 10:30 AM | 5 minute read

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Studies show that these “knowledge workers” have a burn out rate that’s 40 times higher than most other white collar professionals. So how should these community builders broaden their success, improve their methods and ultimately keep their online communities thriving? Growth hacking will help.

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe