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Meet Your Community Manager: Lindsay Starke

Written by Molly Talbert | on September 24, 2015 at 11:30 AM

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this third installment, we’re introducing our final community manager, Lindsay Starke.

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Topics: Online Community Management

Speed and Trust - Why Millennials Need Both

Written by Maddie Grant | on September 23, 2015 at 11:30 AM

There is a big problem brewing on the horizon for many organizations. Based on our research, the Millennial generation is coming into the workforce expecting something that most, especially associations, are truly bad at: speed.

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Topics: Millennials, Online Community Management

6 Tips For Business People Who Are New To Online Community Management

Written by Katie Oakes on September 22, 2015 at 9:00 AM

 

Due to its newness in our business lexicon, "online community management" is a term that is often met by feelings of confusion. Most business people don't have much experience with online community strategies.

Research often reports online communities strategies amongst the most effective marketing and customer relationship strategies, while it is also one of the most underutilized approaches.

However, with proper resource planning. learning how to launch, plan, and grow your community doesn't have to be so scary.

So, take a deep breath and read on. It's really just like learning anything else in business. It's a process with best practices and tips to make it easy.

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Topics: Online Community Management

Six Reasons You Can’t Miss the HUG Super Forum 2015

Written by Molly Talbert | on September 22, 2015 at 8:00 AM

Still on the fence about joining us and the rest of the Higher Logic Community for Super Forum this October? We know it happens every year, but every year is different and exciting. Here are six reasons that should convince you to attend Super Forum this year!

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Topics: Community Platforms & Updates, Engagement

Best Online Community Tips from the Week of September 13, 2015

Written by Katie Oakes on September 19, 2015 at 8:30 AM

The Top Ten for the Week of September 13th 2015

Did you have a busy week? Let us help you get caught up! Check out this past week's most useful new online community management and customer engagement tips.

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Topics: Online Community Management

Volunteer Management: 12 Volunteer Opportunities for Members in Your Online Community

Written by Katie Oakes on September 17, 2015 at 9:00 AM

A major issue for associations everywhere is the acquisition of volunteers. It is not uncommon for an association's organizational structure to have volunteers that outnumber the staff. Typically, one staff member is doing the job of three, so finding volunteers is critical to their sanity.

Convincing someone to volunteer time out of their over-scheduled life is no simple task. Also, the people that you are recruiting are simultaneously being propositioned by other organizations. You're competing against PTA, sports leagues, homework, aging parents, walking the dog, work schedules, even enjoying a night of doing nothing at all. Your members are pulled in different directions and the last thing any of them have is time.

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Topics: Online Community Management, Volunteer Management, Member Communities, Associations

Quick Tip: Should You Launch Your Community on an Open Social Network or a Private Community Platform?

Written by Katie Bapple | on September 16, 2015 at 8:00 AM

The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.

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Topics: Online Community Software

Your Community's Back-to-School Supplies

Written by Sarah Robinson | on September 15, 2015 at 3:30 PM

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Topics: Online Community Management, Engagement

Meet Your Community Managers: Jenny Taylor

Written by Molly Talbert | on September 15, 2015 at 10:00 AM


Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

We hope you enjoy getting to know the first community manager we’re introducing, Jenny Taylor.

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Topics: Online Community Management

Why is Building Community Online Essential to Inbound Marketing

Written by Joshua Paul | on September 15, 2015 at 8:15 AM

What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world's largest gatherings of growth-oriented marketing, sales, product, and support professionals.

Out team recently returned from INBOUND and we are still wired. You may be wondering why we'd send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, Wait a minute! Higher Logic is an online community software company. What does creating an online customer or user community have to do with inbound marketing?

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Topics: Communications, Customer Communities, Customer Experience

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