<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Should Your Community Get an App? [Infographic]

Written by Molly Talbert | on December 9, 2015 at 8:30 AM | 1 minute read

Having a place where your members can always share ideas and questions is the ideal engagment tool. But what's the best way to gather those members when they're on the go -- should you invest in an app or stick to web design improvements? We've streamined the throught process to make your decision easier.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Software, Member Experience, Online Community

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM | 2 minute read

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Millennials, Associations, Marketing Automation, Online Community

How to Cultivate Customer Advocates in Your Community

Written by Nick Davis on December 8, 2015 at 8:30 AM | 5 minute read

As buyers' habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Advocacy, Online Community

Automation Awesomeness!

Written by Jenny Taylor | on December 7, 2015 at 12:00 PM | 4 minute read

Automation rules and awesomeness should always appear in the same sentence together. Gaining a lot of community traction in the last year, automation rules have proved themselves to be the best thing for community management since the Trenta cup at Starbucks. At this year's Super Forum, an all-star panel of presenters provided some excellent tips, tricks, and genius hacks of how to get the most out of this precious, time-saving engagement tool.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Marketing Automation, Online Community

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM | 4 minute read

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Retention, Marketing Automation, Online Community

I Have Responsive Design - Do I Need an App?

Written by Molly Talbert | on December 3, 2015 at 8:00 AM | 5 minute read

You spent a lot of time and money on a beautiful responsive website, one that works on all screen sizes, including tablets and smartphones. So why would you need an app for your community? Isn’t responsive design like the two-in-one solution?

There isn’t an easy, straightforward answer to this question, but hear us out. Responsive design doesn’t necessarily make mobile apps obsolete, but mobile apps aren’t the right choice for everyone. First, think about how your community is now and where you want it to go. Do you have consistent engagement and want to try some new tactics? Or are you hoping to boost activity analytics, like the number of logins each month?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Customer Experience, Member Experience, Marketing Automation, Online Community

Anonymous on the Internet

Written by Elizabeth Tobey | on December 2, 2015 at 2:00 PM | 9 minute read

For the past week, I’ve stared at a blank page, puzzling out a pithy way to start this article.

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Customer Experience, Member Experience, Marketing Automation, Online Community

Online Community Management: 3 Steps for Getting Members to Engage [Video]

Written by Katie Bapple | on December 2, 2015 at 9:03 AM | 2 minute read

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within their online community.

After all, a lot of the value that people get from your online customer or member community depends on these interactions.

Here are three steps to help you steer your community members towards engaging with each other.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Member Engagement, Online Community

What is Retention Marketing? Plus Three Tips for Doing It Well

Written by Joshua Paul | on December 1, 2015 at 8:35 AM | 4 minute read

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Customer Retention, Customer Success, Marketing Automation, Online Community

Wait, What Did I Just Agree to? 8 Ways to Update (and Enforce) Your Terms & Conditions

Written by Jenny Taylor | on November 30, 2015 at 10:00 AM | 3 minute read

Let me set a scene that may or may not look familiar to you. Your wonderful, beautiful, source of life (seriously, what would we do without it?) iPhone or Android is going through a new software update. The "Terms and Conditions" screen pops up with all sorts of words that don't make much sense to you.

You quickly hit "I Accept" and let your phone go through the motions for new, exciting changes from version 112.2. Maybe there's a thought that crosses your mind about what you actually accepted, but in all honesty, whoever reads those things, right? 

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing Automation, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe