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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Keeping Goals with Social Fitness

Written by Molly Talbert | on February 9, 2016 at 9:30 AM | 5 minute read

We all know engagement can help your community members become more active, but can it also help your waistline?

More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Topics: Engagement, Online Community

How to Measure the Business Impact of Your Customer Community

Written by Nick Davis on February 9, 2016 at 8:30 AM | 4 minute read

Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn't always the reason that companies decide to invest in a community platform. Customer engagement isn't your end game!

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Topics: Customer Communities, B2B Communities, Customer Success, Online Community

Reducing Cognitive Load: The Best UX Design for Your Community Site

Written by Molly Talbert | on February 8, 2016 at 9:00 AM | 7 minute read


Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad? Their user experience was poor and I couldn’t figure out what steps I needed to take -- the extraneous cognitive load was too much.

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Topics: Online Community Management, Marketing, Customer Experience, Member Experience, Online Community

How to Use Content to Keep Customers or Members Returning to Your Online Community

Written by Christina Green | on February 4, 2016 at 8:30 AM | 4 minute read

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

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Topics: Member Communities, Associations, Member Experience, Marketing Automation, Online Community

The WELL — Where Online Community Began

Written by Molly Talbert | on February 4, 2016 at 8:30 AM | 5 minute read

What happens if everyone in the world (at least, everyone with internet) has access to the same platform and can interact with one another?

In 2016, we have a pretty good idea of what happens. We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Amazing things happen when we’re connected -- community has the ability to really empower members and create strong loyalty for a platform.

But that gets me thinking: how did virtual communities start?

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Topics: Online Community Management, Online Community

A Career in Community Management: What Experience Do You Need?

Written by Molly Talbert | on February 3, 2016 at 8:30 AM | 4 minute read

So, you want to be a community manager. Since “community management” is such an umbrella term, encompassing many things, it can be hard to know exactly what to highlight in your resume -- or even know if you’re qualified for the job.

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Topics: Online Community Management, Online Community

How to Set SMART Goals for Your Online Community

Written by Joshua Paul | on February 2, 2016 at 8:30 AM | 5 minute read

There are several different paths to creating a successful online community and there are even more ways to measure that success.

Unfortunately, with so many metrics available in your online community platform, figuring out exactly what kind of success you're striving for can be confusing and overwhelming. Many community managers end up setting goals that are too abstract or too broad to truly be successful.

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Topics: Online Community Management, Online Community

Is Twitter a Community?

Written by Molly Talbert | on February 1, 2016 at 8:30 AM | 5 minute read

Is Twitter a community? For many, it’s a straightforward answer. Here’s the catch: not everyone agrees on what the right answer is. Some say ‘yes,’ some say ‘no.’

So what’s the deal?

That brings us to the (digital) age-old question: what’s the difference between social media and online communities? Many people think they’re one in the same -- they both bring people together, right? -- but there are important differences to be aware of.

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Topics: Engagement, Social Media, Online Community

How Well Do You Know Community Management? Try our Crossword Puzzle!

Written by Molly Talbert | on January 28, 2016 at 10:00 AM | A quick read

Test your Community Management knowledge with our crossword puzzle. Fill in the puzzle with our interactive PDF below or print it if you prefer. Enjoy!

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Topics: Online Community Management, Online Community

How to Make Visiting Your Online Community a Habit for Customers or Members

Written by Christina Green | on January 28, 2016 at 8:30 AM | 4 minute read

American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.†Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. When we can't follow our Internet habit, because of site maintenance or some other uncontrollable cause, we feel an almost pent up anxiety.

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Topics: Online Community Management, Engagement, Online Community

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