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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Extreme Ideas to Make Your Community Fun

Written by Molly Talbert | on January 4, 2016 at 8:30 AM | 5 minute read

Even a perfect community can get a little stale.

Does this sound familiar? Say everything is going well -- your launch was smooth, automation rules are up and running, you’re following all the top best practices and have aligned the community with your organization’s strategic goals. Everything is working! Yet something still feels flat.

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Topics: Online Community Management, Member Experience, Online Community

Diversity Strengthens (and Grows) Your Community

Written by Molly Talbert | on December 30, 2015 at 10:00 AM | 5 minute read

Diversity is a global topic that deserves attention. These days, most people know diversity and inclusion is important for a culture and community to thrive, but it can be hard to back up that claim with solid answers -- beyond just knowing, morally, that diversity is important. Since your online community is an extension of your organization -- whether comprised of association members, customers for a certain product or service, or just die-hard fans of a movement -- it makes sense that maintaining diversity in an online community is important, as well.

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Topics: Online Community Management, Customer Experience, Online Community

Association Social Networking: Why Tech IQ Doesn't Matter for Online Community Engagement

Written by Christina Green | on December 30, 2015 at 8:30 AM | 5 minute read

Our members aren't technologically savvy.

Our members aren't on social media.

Our members aren't really computer literate.

These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Management and the governing board often decide “boomers†just aren't interested in the Internet and social media. This is simply not true.

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Topics: Associations, Online Community

The 9 Most Popular Online Community Management Articles of the Year

Written by Nick Davis on December 29, 2015 at 12:15 PM | 5 minute read

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016.

Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it's just as important that you spend some time developing a strategy for your community going into 2016.

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Topics: Online Community Management, Online Community

People Powered Communities in 2015: Higher Logic's Year in Review

Written by Rob Wenger on December 28, 2015 at 1:56 PM | 2 minute read

The holidays are a great time to reflect on all of the year’s hard work, and what we’ve accomplished together in 2015. I’d like to brag about a few outstanding goals Higher Logic (and our clients!) achieved this year.

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Topics: Community Platforms & Updates, Online Community Management, Online Community

Get Support for Your Association's Community Strategy: How to Align with Your Board and Executive Team's Priorities

Written by Christina Green | on December 23, 2015 at 8:30 AM | 4 minute read

 

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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Topics: Associations, Online Community Software, Online Community

3 Online Community Management Tools That Turn Members into Contributors

Written by Nick Davis on December 22, 2015 at 11:31 AM | 4 minute read

 

As a community manager, your primary goal is to ensure the success of your community. Okay, but that's pretty broad. What does that really mean? Well, it usually means that you're really responsible for keeping your community members engaged and participating.

This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? How do you make your community feel relevant to your members?

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Topics: Online Community Management

A Kick-Ass Community Manager Q&A

Written by Caitlin Struhs | on December 22, 2015 at 11:00 AM | 16 minute read

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. 

But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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Topics: Online Community Management, Online Community

Tension in Your Community is Good

Written by Molly Talbert | on December 21, 2015 at 10:00 AM | 3 minute read

Wouldn’t it be wonderful if everyone just got along? It’s nice to daydream, but it’s not going to happen (and who wants smooth sailing all the time, anyway?). As a community manager, it can be tempting to tiptoe around members and quash any bubbling conflict, tensions or heated debates. After all, you’re trying to cultivate a welcoming, supportive environment, right?

Although you’re coming from the right place -- a place where you care about your members and the community’s longevity -- it’s actually a disservice to quell all the tension. One of Higher Logic’s own community managers, Jenny Taylor, wrote about this misconception in a recent blog post. We aren’t saying compromise on respect -- respect is a given -- but tension and differing opinions are important and increase your community’s value.

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Topics: Online Community Management, Engagement, Online Community

How To Actually Hear What Customers Say

Written by Molly Talbert | on December 17, 2015 at 10:00 AM | 4 minute read

Any kid could tell you there’s a difference between just listening and actually hearing. They know right away if a parent is giving them their full attention or if their mind is wandering off into other territory. How do you think kids feel when they know they don’t have their parent’s full attention? Maybe frustrated, annoyed, like their time isn’t valued.

Distracted listening doesn’t just happen between parents and children. It can happen in your community and make your members or customers feel unvalued and not worth the community manager’s time. That’s the last thing you want.

Listening to your members or customers and actually hearing what they say is critical. Not only will they feel validated and contribute more, but you’ll learn more about what makes them tick. This is invaluable to you -- it’ll help you cater to them and create better products.

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Topics: Customer Communities, Member Engagement, Customer Support, Marketing Automation, Online Community

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