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The Mobile Frontier: Create Frictionless Content and Help Members Engage

Written by Andy Steggles | on March 9, 2016 at 10:00 AM | 4 minute read

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think.

Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report.

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Topics: Member Engagement, Member Experience, Customer Experience, Marketing, Online Community

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM | 4 minute read

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Volunteer Management, Online Community Management, Engagement, Online Community

The Top 5 Reasons Why Companies Launch Branded Online Communities (and Why Some Succeed) [Research]

Written by Julie Dietz on March 8, 2016 at 8:30 AM | 5 minute read

According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.

That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.

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Topics: Customer Communities, B2B Communities, Customer Retention, Customer Support, Online Community

Community Empowers Brand Ambassadors

Written by Molly Talbert | on March 7, 2016 at 10:00 AM | 6 minute read

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). If you’re not good at telling your story and conveying your message, you won’t grow. Or, if you do, it’ll be an uphill battle trying to convince people what you already know.

True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers. They’re the most trustworthy information source for any prospective customer. Who better to answer questions than similar people, with similar needs who went through a similar process -- and picked you at the end of it?

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Topics: Online Community Management, Customer Advocacy, Online Community

The Top Customer Engagement Articles for the Week of February 28, 2016

Written by Kaila Timmons on March 4, 2016 at 10:45 AM | 3 minute read

The Top Ten for the Week of February 28, 2016

Every week we aim to make your life easier by compiling the best customer community articles of last week right here on our blog. This week, our favorite articles focus on providing our readers with tips to increasing their customer engagement.

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Topics: Customer Engagement, Online Community, Marketing Automation

5 Innovative Ways Businesses Are Using Online Community Platforms

Written by Christina Green | on March 3, 2016 at 1:19 PM | 3 minute read

In the past, organizational innovation came from the spark of an idea applied to a well-funded research and development panel. The organization hatched the idea, grew it, and presented it all on its own timeline. This is no longer the case. Growth, engagement, and even the creation of ideas themselves is now fueled by faster processes and the closer interactions between companies and their customers, partners, and professional associations.

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Topics: Customer Communities, Online Community

Seven Reasons to Streamline Your Platforms

Written by Molly Talbert | on March 3, 2016 at 9:30 AM | 5 minute read

Starting a community can be intimidating, especially for small organizations -- you don’t have the same pool of resources as larger organizations do. But that doesn’t mean you can’t -- or shouldn’t -- build a community. And it doesn’t doom you to fail. With the right tools, platform and team, an organization of any size can create an awesome, thriving community.

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Topics: Online Community Management, Collaboration Tools, Online Community Software, Online Community

Let's Rock, Rattle and Roll at AUDC in Austin!

Written by Kim Deering | on March 2, 2016 at 12:00 PM | 2 minute read

ABOUT THE SHOW

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Topics: Engagement, Online Community

Duolingo Gets Crowdsourced Community Content Creation

Written by Molly Talbert | on March 2, 2016 at 11:00 AM | 6 minute read

Crowdsourcing is a big topic these days. Kickstarter allows people to fund business ideas they believe in. Waze combines GPS navigation with real-time updates from other drivers. Volunteers created and continually update Wikipedia, the vast online encyclopedia. Dividing small amounts of work between many people has powerful effects that positively impact us all.

As the crowdsourcing movement shows us, everyone has the potential to affect change. The trick is finding simple, quick ways for people to lend a hand. All communities have this potential, but actually creating ways to harness this “cognitive surplus” can be difficult. How can you effectively help your community lend a hand in content creation for your organization?

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Topics: Online Community Management, Volunteer Management, Online Community

Get More Out of Your Online Community Platform Demo Using the POST Framework

Written by Joshua Paul | on March 1, 2016 at 8:30 AM | 4 minute read

Once you decide to launch an online community, one of the first big decisions you'll have to make is choosing your online community platform. With all the different options, opinions, and information out there, this process can be a bit daunting, to say the least.

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Topics: Online Community Software, Online Community

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