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Nine Characteristics of Online Communities That Work

Written by Lindsay Starke | on December 14, 2015 at 10:30 AM

I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline. Different strategies will work for different communities. And if anything I say feels like it doesn't fit with your community demographics or organizational goals, then throw it out.

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Topics: Online Community Management

Are You Really Ready for an Online Community?

Written by Molly Talbert | on December 10, 2015 at 8:00 AM

You’re thinking of getting a community. Everyone is talking about how great they’ll be for your organization, so now you’re looking into it. In the era of social media when everything is accessible online, it’s inevitable for many organizations to turn to private, cloud based communities. There are many benefits for both customers/members and organizations.

Although social media is very prevalent and widely used by most organizations, online communities are new. Understandably, figuring out if you really need one can be difficult.

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Topics: Online Community Management

How Can Your Executives Help Your Community Managers?

Written by Alexia Roseliep on December 9, 2015 at 8:30 AM

When planning a community, it can be hard to distinguish just how your organization's executives can support the community manager in building a successful customer community.

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Topics: Online Community Management

Should Your Community Get an App? [Infographic]

Written by Molly Talbert | on December 9, 2015 at 8:30 AM

Having a place where your members can always share ideas and questions is the ideal engagment tool. But what's the best way to gather those members when they're on the go -- should you invest in an app or stick to web design improvements? We've streamined the throught process to make your decision easier.

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Topics: Online Community Software, Member Experience

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

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Topics: Millennials, Associations

How to Cultivate Customer Advocates in Your Community

Written by Nick Davis on December 8, 2015 at 8:30 AM

As buyers' habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

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Topics: Customer Advocacy

Automation Awesomeness!

Written by Jenny Taylor | on December 7, 2015 at 12:00 PM

Automation rules and awesomeness should always appear in the same sentence together. Gaining a lot of community traction in the last year, automation rules have proved themselves to be the best thing for community management since the Trenta cup at Starbucks. At this year's Super Forum, an all-star panel of presenters provided some excellent tips, tricks, and genius hacks of how to get the most out of this precious, time-saving engagement tool.

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Topics: Community Platforms & Updates

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

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Topics: Member Retention

I Have Responsive Design - Do I Need an App?

Written by Molly Talbert | on December 3, 2015 at 8:00 AM

You spent a lot of time and money on a beautiful responsive website, one that works on all screen sizes, including tablets and smartphones. So why would you need an app for your community? Isn’t responsive design like the two-in-one solution?

There isn’t an easy, straightforward answer to this question, but hear us out. Responsive design doesn’t necessarily make mobile apps obsolete, but mobile apps aren’t the right choice for everyone. First, think about how your community is now and where you want it to go. Do you have consistent engagement and want to try some new tactics? Or are you hoping to boost activity analytics, like the number of logins each month?

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Topics: Engagement, Customer Experience, Member Experience

Anonymous on the Internet

Written by Elizabeth Tobey | on December 2, 2015 at 2:00 PM

For the past week, I’ve stared at a blank page, puzzling out a pithy way to start this article.

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Topics: Online Community Management, Customer Experience, Member Experience

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