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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Community Versus Social Media

Written by Molly Talbert | on April 6, 2016 at 9:00 AM | 6 minute read

Don’t build your house on rented land.

If you’re thinking about creating a branded community, I’m sure you’ve heard this phrase before. But are there actual repercussions to creating a community on a social platform (i.e. “rented land”)?

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Topics: Social Media, Online Community Software, Online Community

Can Community Double As Intranet for Your Organization?

Written by Molly Talbert | on April 5, 2016 at 9:00 AM | 4 minute read

You figured out the recipe for member engagement. Can you work the same magic on your employees?

Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun.

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Topics: Engagement, Online Community Management, Online Community

How to Use Your Online Community to Improve Customer Service

Written by Christina Green | on April 5, 2016 at 8:30 AM | 5 minute read

In today's global economy, you're no longer competing with just the businesses in your town. You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

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Topics: Customer Support, Customer Success, Online Community Management, Online Community

Does Email Equal Engagement?

Written by Andy Steggles | on April 4, 2016 at 9:00 AM | 4 minute read

Can old fashioned email spur your community’s engagement? With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? But when you look at email activity, this isn’t actually the case -- people still love email. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters.

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Topics: Online Community Management, Engagement, Online Community, Marketing Automation

How Monitoring Your Online Community Can Lead to Big ROI (plus 9 other resources)

Written by Kaila Timmons on April 1, 2016 at 8:30 AM | 2 minute read

Every week we aim to make your life easier by compiling the best customer community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for skyrocketing your ROI and improving customer experience.

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Topics: Online Community Management, Online Community

Spring Cleaning - What Parts of Your Community Need Work?

Written by Calista Rollogas | on March 31, 2016 at 9:00 AM | 5 minute read

It’s spring, which means it’s time to fine tune your community. What aspects of your community can you improve? Are there any nagging issues you’ve been meaning to work on?

If you run a community, you constantly have to balance two big groups: your members’ needs and your organization’s needs. When deciding what parts of your community need tweaking or a check-in, consider the overlap between those two groups. How will your fine tuning support them?

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Topics: Online Community Management, Online Community, Marketing Automation

How to Get Your Association's Board Involved in Your Online Community

Written by Christina Green | on March 31, 2016 at 8:30 AM | 5 minute read

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

That's why it's necessary to have your board's support for your online community so that it stands out as a solid, effective engagement tool. Without board support for your online community, members could ask why they should invest their time if the association's leadership is not entirely committed.

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Topics: Associations, Online Community

The Power of Transparency: How BART Responded to Angry Riders

Written by Molly Talbert | on March 30, 2016 at 9:00 AM | 4 minute read

Usually, when you tweet a 140 character rant at a public transportation account, nothing happens. If you’re lucky, you’ll get retweeted by someone else. But most likely your tweet just ends up in a feed with dozens of other similarly angry tweets venting about delays and congestion during rush hour.

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Topics: Customer Support, Social Media, Online Community, Marketing Automation

Cultivating Community Management with Missouri REALTORS®

Written by Caitlin Struhs | on March 29, 2016 at 2:00 PM | 6 minute read

Higher Logic has helped Missouri REALTORS® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS® has watched its member community grow and evolve.

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Topics: Online Community Management, Engagement, Online Community

Hiring a Community Manager: 5 Things You Need That You Haven't Thought Of

Written by Christina Green | on March 29, 2016 at 8:30 AM | 4 minute read

So, you want to hire a community manager? There are certainly a lot of candidates available to you. It can seem like a sexy title if you've never held the position. Who doesn't want to play on the Internet all day?

Next to game designer, it's one of those hot careers that a large number of people see as mainly enjoyable versus a grind. But if you're trying to create serious online engagement with your community members, you don't want to hire a lightweight. And to avoid people who love the title, but don't understand the role, you need to lure the right candidates to your company.

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Topics: Online Community Management, Online Community

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