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People Powered Communities in 2015: Higher Logic's Year in Review

Written by Rob Wenger on December 28, 2015 at 1:56 PM

The holidays are a great time to reflect on all of the year’s hard work, and what we’ve accomplished together in 2015. I’d like to brag about a few outstanding goals Higher Logic (and our clients!) achieved this year.

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Topics: Community Platforms & Updates, Online Community Management

Get Support for Your Association's Community Strategy: How to Align with Your Board and Executive Team's Priorities

Written by Christina Green | on December 23, 2015 at 8:30 AM

 

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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Topics: Associations, Online Community Software

3 Online Community Management Tools That Turn Members into Contributors

Written by Nick Davis on December 22, 2015 at 11:31 AM

 

As a community manager, your primary goal is to ensure the success of your community. Okay, but that's pretty broad. What does that really mean? Well, it usually means that you're really responsible for keeping your community members engaged and participating.

This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? How do you make your community feel relevant to your members?

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Topics: Online Community Management

A Kick-Ass Community Manager Q&A

Written by Caitlin Struhs | on December 22, 2015 at 11:00 AM

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. 

But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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Topics: Online Community Management

Tension in Your Community is Good

Written by Molly Talbert | on December 21, 2015 at 10:00 AM

Wouldn’t it be wonderful if everyone just got along? It’s nice to daydream, but it’s not going to happen (and who wants smooth sailing all the time, anyway?). As a community manager, it can be tempting to tiptoe around members and quash any bubbling conflict, tensions or heated debates. After all, you’re trying to cultivate a welcoming, supportive environment, right?

Although you’re coming from the right place -- a place where you care about your members and the community’s longevity -- it’s actually a disservice to quell all the tension. One of Higher Logic’s own community managers, Jenny Taylor, wrote about this misconception in a recent blog post. We aren’t saying compromise on respect -- respect is a given -- but tension and differing opinions are important and increase your community’s value.

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Topics: Online Community Management, Engagement

How To Actually Hear What Customers Say

Written by Molly Talbert | on December 17, 2015 at 10:00 AM

Any kid could tell you there’s a difference between just listening and actually hearing. They know right away if a parent is giving them their full attention or if their mind is wandering off into other territory. How do you think kids feel when they know they don’t have their parent’s full attention? Maybe frustrated, annoyed, like their time isn’t valued.

Distracted listening doesn’t just happen between parents and children. It can happen in your community and make your members or customers feel unvalued and not worth the community manager’s time. That’s the last thing you want.

Listening to your members or customers and actually hearing what they say is critical. Not only will they feel validated and contribute more, but you’ll learn more about what makes them tick. This is invaluable to you -- it’ll help you cater to them and create better products.

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Topics: Customer Communities, Member Engagement, Customer Support

The 10 Most Popular Member Engagement Articles of the Year

Written by Nick Davis on December 17, 2015 at 9:00 AM

As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?

Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.

So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.

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Topics: Associations, Member Engagement

5 Easy Actions to Take to Increase Member Engagement Next Year

Written by Christina Green | on December 16, 2015 at 8:30 AM

This time of year is a whirlwind of activity on most people's calendars. If you're like me, you're extra busy wrapping up the goals set forth for this year, evaluating what worked and what didn't, and planning what can be accomplished with the upcoming year.

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Topics: Member Engagement

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays

Written by Nick Davis on December 15, 2015 at 1:08 PM

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

To make community management more concrete, it can be helpful to pull lessons from the communities around us every day, and at no other time of year are communities more valuable than the holidays.

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Topics: Online Community Management

The Link Between Community Managers and Community Organizers

Written by Molly Talbert | on December 15, 2015 at 9:00 AM

As a community manager, it may feel like you’re often breaking new ground, trail-blazing through an innovative profession. And you are. It’s a relatively new job force and there aren’t many forebearers for you to look back on.The very idea that you could have a collaborative community online was in its infancy in the mid-’90s (discounting old listservs and forums popping up since the 1970s), and didn’t really begin to take off until the 2000s (...guess MySpace was good for something). Although it’s a robust profession now, without much history, where should you look to gain inspiration when you need it.

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Topics: Online Community Management

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