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Stay On Top of Copyright Law for Your Online Community

Written by Molly Talbert | on March 21, 2016 at 9:00 AM | 5 minute read

Copyright laws can be confusing, mostly because the internet often feels like the wild west -- very few people actually have a clear picture of what’s legal and what’s not, so they tend to make up their own rules. To complicate things even more, many people do illegal things -- like use a photo they don’t own -- without even realizing the potential consequences.

As scary or overwhelming as copyright laws can be, they help you protect your community’s content. You don’t want someone else to steal and repurpose it! Rather than only seeing copyright laws as confusing and stressful, know they do have a valuable place.

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Topics: Online Community Management, Online Community

Six Social Media Trends Expected in 2016

Written by John Foley, Jr. | on March 18, 2016 at 10:00 AM | 3 minute read

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing. 

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Topics: Social Media, Marketing, Email Marketing

The Best Customer Engagement Tips for the Week of March 13th, 2016

Written by Kaila Timmons on March 18, 2016 at 9:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Topics: Customer Engagement, Online Community, Marketing Automation

How Your Online Community Benefits Every Stage of the Association Member Lifecycle

Written by Christina Green | on March 17, 2016 at 8:30 AM | 4 minute read

When you host a golf tournament for different skill levels it's important for you include activities that fit everyone in attendance. If you don't, long-time golfers will grow bored from lack of a challenge. However, if you cater only to those with advanced skills, you likely frustrate those who are less experienced. It's a fine line to ensure everyone is comfortable and accommodated.

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Topics: Associations, Online Community Software, Member Experience, Marketing Automation, Online Community

The Four Writing Tics You Must Leave Behind in 2016

Written by Josh Bernoff | on March 16, 2016 at 9:00 AM | 5 minute read


Writing. We all need to do it -- in community postings, in email, and in the documents we create.

Writing is like walking -- it’s so automatic that you don’t think about it. But you ought to. Because if you’re like most writers, you’re using extra words that make your documents and posts far less effective.

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Topics: Communications, Online Community, Marketing Automation

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Engagement, Member Retention, Communications, Online Community, Marketing Automation

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM | 4 minute read

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

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Topics: Communications, Engagement, Collaboration Tools, Online Community

One Sure-Fire Way to Wreck Your Community

Written by Lindsay Starke | on March 14, 2016 at 9:30 AM | 3 minute read

In 1973, a team of researchers went into a nursery school and found a group of children who seemed to enjoy drawing. They then divided these children into three groups. The first group was told beforehand they would receive a reward (in this case, a special certificate) for drawing. The second group also received the reward upon drawing, but were not told about it ahead of time. And the final group received no reward for drawing.

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Topics: Online Community Management, Engagement, Online Community

The Top Online Community Management Tips for the Week of March 6th, 2016

Written by Kaila Timmons on March 11, 2016 at 8:00 AM | 3 minute read

Every week we aim to make your life easier by compiling the best community management articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for online community management.

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Topics: Online Community Management, Online Community

Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Written by Molly Talbert | on March 10, 2016 at 9:30 AM | 4 minute read

More often than not, we’re bombarded with unhelpful, annoying ads. But it doesn’t need to be that way. Sometimes ads are so on-point -- targeted directly at you -- that they’re actually helpful. They’ve finally hit their target audience, which makes everyone happy -- advertisers make money because they sold you a product, and you’ve solved a problem by making a purchase.

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Topics: Online Community Management, Marketing, Online Community

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