<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Online Community Management: How to Ask Questions that Will Get People Engaged

Written by Nick Davis on January 19, 2016 at 8:59 AM

Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales? Well, all of these business outcomes aren't possible if your community members aren't engaging with each other.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement

The Golden Age of Newsletters

Written by Molly Talbert | on January 19, 2016 at 8:30 AM

Remember how email is supposed to be dying? Turns out it’s a little more resilient than anyone thought. In fact, good old fashioned email newsletters are having a bit of a renaissance. Powered by what? The desire to connect with communities online.

I noticed this trend in my own inbox. I used to get most of my reading material from social media (a place I still go) but am now often guided by newsletters -- everything from 730DC to Buzzfeed News to Lena Dunham’s Lenny and more (who knows how many newsletters I’ve signed up for recently). I like the commentary and specificity of each newsletter. Email also helps me engage with our Higher Logic Users Group (HUG) -- the consolidated digest sends me updates every morning on the latest discussions so I always know what’s going on (with minimal effort on my part).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Social Media

Feeling the Burn(out)

Written by Molly Talbert | on January 18, 2016 at 8:00 AM

Some call it the “dark side” of community management. It isn’t often discussed, but as they check emails late at night and have stress dreams about work, many community managers worry it’s just around the corner -- burnout.

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. As you jump on the train, don’t be fooled -- it’s a multifaceted profession and can be emotionally taxing.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Pitching Your Association's Online Community Strategy: How to Overcome Common Objections

Written by Christina Green | on January 14, 2016 at 8:30 AM

Whenever you are trying to do something innovative, you can rest assured there will always be haters. Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don't want tied to a sunken ship. Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Associations

Moderation 101: 6 Tips to Help You Toe the Community Line

Written by Molly Talbert | on January 14, 2016 at 8:30 AM

 

Don’t underestimate good moderation -- it’s a skill that takes practice. And if you want strong engagement and robust discussion on your community, it’s an ability your community manager must have, especially at the beginning.

A large part of becoming a good moderator is knowing how to strike the balance between controlling conversations to maintain order, contributing to make sure conversations don't die, and giving members or customers free reign to express themselves. You don't want mayhem, yet you don't want to dampen discussions before they even get going.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement

How to Get Customers Hooked on Engaging in Your Online Community

Written by Nick Davis on January 13, 2016 at 8:30 AM

If you have managed an online community at some point in your career, you know that the 'member to engaged member' ratio is a pretty widely adopted metric throughout the online community space. You also probably know that that metric leaves a lot to be desired.

In case you're not familiar, the numbers break down like so:

  • 1% of visitors to your community register to join
  • 15% of those who register actually participate
  • 20% of those who participate will continue to be active in 6 months
Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Engagement

Changing Behavior and Creating Value

Written by Molly Talbert | on January 13, 2016 at 8:30 AM

What makes a community valuable? There are a lot of combined factors that create value, but a big one is member behavior -- how do people act when they’re in your community? Member interaction can tip the scales of your community in either direction, towards success or catastrophe. If people engage and ask the group questions, the community feels much different than it would if people only checked in occasionally and emailed members privately.

What if your members aren’t doing what you want? Good news is, if your community isn’t very engaged or doesn’t feel sustainable, you can mold member behavior to create the environment you want.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Experience

Your Community Platform Checklist

Written by Hunter Montgomery | on January 12, 2016 at 3:30 PM

Forrester predicted branded communities were going to be “the next big thing” in 2015. And they were.

This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough.

Another recent Forrester survey found U.S. "online adults" who want to stay in touch with organizations are almost three times as likely to visit a website as to engage on Facebook. The opportunity to collaborate and ask questions beyond social channels is becoming commonplace and expected. But who provides the best collaborative option? Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. an AMS/CRM, marketing automation software, a CMS or other systems).

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Online Community Software

The Key to Engagement -- Empower

Written by Molly Talbert | on January 11, 2016 at 8:30 AM

What’s the key to engagement? Empowered members.

Customers and members often go to communities for information -- that’s great, and you want your community to be chock-full of awesome, valuable information. But that shouldn’t be the only end goal. You don’t want people to log in only when they have the occasional question. You want community to be part of their routine, with regular check-ins and contributions.

So, how do you get people coming back often? How do you help members and customers find value in your community?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement

Community Dream to Reality: Top Five Ways to Prove Value to Executives

Written by Caitlin Struhs | on January 7, 2016 at 9:30 AM


If you want to live the community dream, you’re going to need executives on your side. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? (Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe