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Writing for the Screen

Written by Josh Bernoff | on April 19, 2016 at 8:30 AM | 3 minute read

You learned to write the wrong way. And now you’re (probably) doing it wrong at work.

I know. I’ve looked at how they teach writing. In high-school, it’s the “five-paragraph theme.” In college, you padded your papers out with verbiage to look impressive. (In one survey of Stanford undergrads, 86 percent admitted they used complicated language in papers just to sound sophisticated.)

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Topics: Communications, Marketing, Online Community

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM | 4 minute read

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

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Topics: Communications, Social Media, Online Community Management, Marketing, Online Community

How to Build Lasting Customer Relationships (plus 9 other helpful resources)

Written by Kaila Timmons on April 15, 2016 at 8:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog.

This week, our favorite articles focus on tips for increasing customer engagement and perfecting the customer experience.

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Topics: Customer Engagement, Online Community

Selecting and Purchasing a Customer Portal Platform: How to Get Started

Written by Julie Dietz on April 15, 2016 at 8:00 AM | 5 minute read

It's like choosing the perfect car. It has to be the right make, model, and have all the fancy features you could dream of. But with so many choices, making a decision takes hard work, hours of research, and even a few test drives.

Choosing the right customer portal platform for your organization is no different. There are so many options that selecting the right customer portal platform for your organization has become a major obstacle. How do you know which one is best for you? How do you choose between the different features?

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Topics: Online Community Software, Customer Communities, Customer Support, Online Community

The Importance of Marketing to Your Current Customers

Written by Julie Dietz on April 14, 2016 at 8:30 AM | 4 minute read

We've seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Topics: Customer Experience, Customer Retention, Customer Advocacy, Online Community, Marketing Automation

Nine Tools We Think Community Managers Should Keep in Their Tool Belts

Written by Molly Talbert | on April 13, 2016 at 9:30 AM | 5 minute read

Your life is busy and every moment counts. So it’s hard to find the time to sift through tools and plugins that might help you stay productive and manage your time. What’s the easiest way to track them all down?

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Topics: Online Community Management, Marketing, Online Community

How Public Should Our Community Go?

Written by Molly Talbert | on April 12, 2016 at 10:00 AM | 4 minute read

People often ask, “should my community be open, or closed?” as if community access is an either/or question. Meaning -- either the doors are sealed, and only members have access to the community, or you open the floodgates, and everyone with an internet connection can read and participate in community.

There are pros and cons to both approaches, especially depending on your industry and community goals.

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Topics: Community Platforms & Updates, Online Community Management, Online Community

Volunteers Are the Air We Breathe

Written by Caitlin Struhs | on April 11, 2016 at 8:00 AM | 4 minute read

Happy National Volunteer Week! What are you and your organization doing this week to celebrate? We kicked off the festivities a little early this year – for April's Learning Series webinar, we joined forces with Mariner Management’s Peter Houstle, who discussed the changing tides (pun intended) of volunteerism and how the old volunteer model just won’t cut it anymore.

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Topics: Volunteer Management, Online Community

How to Grow Your Company By Turning Your Product into a Platform (plus 9 other resources)

Written by Julie Dietz on April 8, 2016 at 8:30 AM | 3 minute read

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.

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Topics: Online Community Management, Online Community, Marketing Automation

Millennials and The Rise of Virtual Volunteering

Written by Molly Talbert | on April 7, 2016 at 9:30 AM | 5 minute read

How would you finish this sentence: “Millennials are _____”? Maybe “selfish”? A lot of people might choose “lazy.” How about, “generous”? Didn’t expect that, did you?

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Topics: Millennials, Engagement, Volunteer Management, Online Community

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