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Community Refresh: SAE International's Member Connection

Written by Caitlin Struhs | on March 1, 2016 at 8:00 AM | 5 minute read

SAE International decided to completely revamp its original online member community, with some help from Higher Logic’s Community Management Services. We chatted with Matt Creech, MBA, Director of Membership & Sections from SAE International, to learn more about how SAE has seen better engagement and growth since the launch of its new community, Member Connection.

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Topics: Community Platforms & Updates, Online Community Management, Online Community

The Power of Mentoring in Communities

Written by Molly Talbert | on February 29, 2016 at 8:00 AM | 5 minute read

Take a moment to think back on your career, however long or short it’s been so far. What moments stand out, and who helped you get there?

Everyone hits bumps in the road, no matter how smart, driven or successful they’ve been so far. Think about the straight-A high school student who struggles once they get to college. Or the ambitious entrepreneur, slow to take off. How do you get through those rough times when the future is hazy, you're filled with self doubt or you don’t quite know what you should do?

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Topics: Online Community Management, Member Experience, Online Community

The Best Customer Engagement Tips from the Week of February 21, 2016

Written by Kaila Timmons on February 26, 2016 at 2:00 PM | 4 minute read

The Socious Top Ten for the Week of February 21, 2016

Higher Logic has some great news! Call it a late new year's resolution if you will, but we have decided to bring back the Top Ten.

We know that you're busy and that the internet is a big place, so we have done all of the heavy lifting (or should I say reading) for you and have collected some of the best advice from around the web and put it all in one spot!

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Topics: Customer Engagement, Marketing Automation, Online Community

Promote Your Community at Events

Written by Calista Rollogas | on February 25, 2016 at 10:00 AM | 4 minute read

You and your team spent a lot of time and energy either creating a new community or revamping your existing community. It’s time for celebration -- and getting people online, engaging. There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events.

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. You don’t get everyone’s rapt attention often, so it’s time to make the most of the opportunity.

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Topics: Online Community Management, Marketing, Online Community

Art By Jason Kampf: Higher Logic Hosts First Office Art Installation

Written by Lauren Wolfe | on February 25, 2016 at 8:00 AM | 2 minute read

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason!

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Topics: Online Community Management, Engagement, Social Media, Online Community

Communities Help the Buyer's Journey

Written by Hunter Montgomery | on February 23, 2016 at 10:00 AM | 5 minute read

A community isn’t just an afterthought for your customers. And it isn’t only valuable once the deal is sealed and you sold them your product or services. Communities can support both you, your team and your customers throughout the buyers journey; every step of the way, from evaluation, decision, retention and, ultimately, creating customer loyalty.

It’s important to think of your customer relationship as starting long before the first contact. Rather than the transaction solidifying a relationship, it’s the relationship that triggers the transaction -- as it did for this man. A relationship with a potential customer begins before you even know them; in a community, they see how you interact with your current customers and how customers interact with each other.

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Topics: Marketing, Customer Communities, Customer Experience, Customer Support, Marketing Automation, Online Community

The Business Case for Starting a User Group

Written by Kaila Timmons on February 23, 2016 at 8:30 AM | 8 minute read

Higher Logic has helped dozens of companies plan, manage, and grow user groups in the last decade. From that experience, we can definitively say that you can tell a lot about a company by how they view their user group (or the idea of starting a user group if they don't have one). 

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Topics: B2B Communities, User Group Communities, User Group Management, Online Community

How to Manage Without a Community Manager

Written by Molly Talbert | on February 22, 2016 at 10:00 AM | 6 minute read

Can you have a community without a community manager? Communities don’t just happen -- they’re built and nurtured over time, so having a dedicated community manager is ideal. But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. If that’s the case -- what do you do?

Don’t be deterred if you can’t hire a community manager (yet). If your growing organization is excited and ready for a community, you can create a thriving ecosystem without one -- if you have a good plan in place.

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Topics: Online Community Management, Engagement, Online Community

Your Association Is Not the Center of the Universe - Your Users Are

Written by Maddie Grant | on February 19, 2016 at 9:30 AM | 2 minute read

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”

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Topics: Member Communities, Associations, Member Experience, Online Community

How to Write an Effective Online Community Manager Job Description

Written by Christina Green | on February 18, 2016 at 8:32 AM | 4 minute read

One of the great difficulties in finding a top-notch community manager is the employer-held belief that anyone can do it. It takes a very specific skill set and if you've not employed an online community manager before, or if you are just starting your online community, you may be unaware of the demands of the role and skills required.

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Topics: Online Community Management, Online Community

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