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What Associations Can Learn from Rapid Growth Startups

Written by Kaila Timmons on February 12, 2016 at 8:30 AM

The whitepaper, Innovate the Lean Way: Applying Lean Startup: Methodology in the Association Environment, written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven't had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today. It's an interesting read that shows that even though startups and associations are wildly different, the association industry can benefit from learning through these fledgling businesses.

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Topics: Associations

How to Disagree Nicely

Written by Molly Talbert | on February 10, 2016 at 10:00 AM

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Topics: Online Community Management, Engagement

Keeping Goals with Social Fitness

Written by Molly Talbert | on February 9, 2016 at 9:30 AM

We all know engagement can help your community members become more active, but can it also help your waistline?

More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Topics: Engagement

How to Measure the Business Impact of Your Customer Community

Written by Nick Davis on February 9, 2016 at 8:30 AM

Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn't always the reason that companies decide to invest in a community platform. Customer engagement isn't your end game!

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Topics: Customer Communities, B2B Communities, Customer Success

Reducing Cognitive Load: The Best UX Design for Your Community Site

Written by Molly Talbert | on February 8, 2016 at 9:00 AM


Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad? Their user experience was poor and I couldn’t figure out what steps I needed to take -- the extraneous cognitive load was too much.

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Topics: Online Community Management, Marketing, Customer Experience, Member Experience

How to Use Content to Keep Customers or Members Returning to Your Online Community

Written by Christina Green | on February 4, 2016 at 8:30 AM

In the end, keeping your members coming back to your community comes down to more than just making participation into a game, or training your members to login every day. Without engaging content, none of that really matters.

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Topics: Member Communities, Associations, Member Experience

The WELL — Where Online Community Began

Written by Molly Talbert | on February 4, 2016 at 8:30 AM

What happens if everyone in the world (at least, everyone with internet) has access to the same platform and can interact with one another?

In 2016, we have a pretty good idea of what happens. We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Amazing things happen when we’re connected -- community has the ability to really empower members and create strong loyalty for a platform.

But that gets me thinking: how did virtual communities start?

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Topics: Online Community Management

A Career in Community Management: What Experience Do You Need?

Written by Molly Talbert | on February 3, 2016 at 8:30 AM

So, you want to be a community manager. Since “community management” is such an umbrella term, encompassing many things, it can be hard to know exactly what to highlight in your resume -- or even know if you’re qualified for the job.

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Topics: Online Community Management

How to Set SMART Goals for Your Online Community

Written by Joshua Paul | on February 2, 2016 at 8:30 AM

There are several different paths to creating a successful online community and there are even more ways to measure that success.

Unfortunately, with so many metrics available in your online community platform, figuring out exactly what kind of success you're striving for can be confusing and overwhelming. Many community managers end up setting goals that are too abstract or too broad to truly be successful.

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Topics: Online Community Management

Is Twitter a Community?

Written by Molly Talbert | on February 1, 2016 at 8:30 AM

Is Twitter a community? For many, it’s a straightforward answer. Here’s the catch: not everyone agrees on what the right answer is. Some say ‘yes,’ some say ‘no.’

So what’s the deal?

That brings us to the (digital) age-old question: what’s the difference between social media and online communities? Many people think they’re one in the same -- they both bring people together, right? -- but there are important differences to be aware of.

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Topics: Engagement, Social Media

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