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5 Ways Technology Can Push Your Fundraising Strategy Forward

Written by Carl Diesing on October 12, 2017 at 8:30 AM

We all know it’s true: technology is becoming more vital with each passing day.

As useful (and addictive) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions.

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Topics: Marketing, Online Community Software, Nonprofits and Charities

The Unexpected Problem with Your Association’s Online Learning Program (and How to Fix It)

Written by Molly Talbert | on October 11, 2017 at 8:30 AM

 

Did you know, according to the Pew Research Center, 73 percent of American adults consider themselves lifelong learners?

Education is a huge benefit associations can provide for their members, and online education is a great way of providing it. And today, with learning management system (LMS) options that seamlessly integrate with your online community, it’s possible to create a centralized member experience that includes education and certifications of all types.

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Topics: Engagement, Associations

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Written by Julie Dietz on October 10, 2017 at 8:30 AM

Eighty percent of your future revenue will come from 20 percent of your existing customers, according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

If you want to grow your business, you need current customers to keep buying.

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Topics: Customer Communities, B2B Communities, Customer Success

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Written by Molly Talbert | on October 5, 2017 at 8:30 AM

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

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Topics: B2B Communities, Associations

From Personalized Marketing to Predicting Client Demand: Brad Klingenberg of Stitch Fix Explains the Power of Data

Written by Molly Talbert | on October 4, 2017 at 8:30 AM

Data science is a new and growing profession and many companies are scrambling to either find a data scientist or to increase their data team. But what exactly do these people do and how can they help all types of organizations?

At Super Forum 2017, we’re excited to bring Brad Klingenberg, the Vice President of Data Science at Silicon Valley startup Stitch Fix, as a keynote speaker. He’s going to talk about what data scientists can do for organizations and how they wrangle big data into actionable insights.

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Topics: B2B Communities, Associations

Why You Should Be Obsessed With Your Customer Experience

Written by Heather McNair on October 3, 2017 at 8:30 AM

Happy CX Day!

For those of you who haven’t heard of CX Day, here’s the rundown: the Customer Experience Professionals Association (CXPA) organizes CX Day as a global celebration of the companies and professionals who create great experiences for their customers.
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Topics: B2B Communities, Customer Experience

9 Steps for Building Member Personas

Written by Julie Dietz on September 28, 2017 at 8:30 AM

How do you decide what content goes in your emails?

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.

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Topics: Marketing, Associations, Member Experience

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

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Topics: Online Community Management, Engagement, Marketing

Choose Wisely: Will an AMS or an Online Community Better Achieve Your Current Goals?

Written by Liam O'Malley on September 26, 2017 at 8:30 AM

An AMS is one of the largest and most expensive software purchases your association will make – and rightly so. Association Management Software (AMS) is the go-to software tool for membership management and is incredibly valuable.

But should an AMS always be the go-to software for all associations?

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Topics: Associations, Online Community Software, Member Experience

The Most Overlooked Must-Haves (and Dos) in an Online Community

Written by Julie Dietz on September 21, 2017 at 8:30 AM

Want some easy to create and implement ideas that will enhance, protect and engage your community?

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. By making the most of these, you can save time and cut down pressure on your staff.

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Topics: Online Community Management, Engagement, Online Community Software

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