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The Business Case for Starting a User Group

Written by Kaila Timmons on February 23, 2016 at 8:30 AM

Higher Logic has helped dozens of companies plan, manage, and grow user groups in the last decade. From that experience, we can definitively say that you can tell a lot about a company by how they view their user group (or the idea of starting a user group if they don't have one). 

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Topics: B2B Communities, User Group Communities, User Group Management

How to Manage Without a Community Manager

Written by Molly Talbert | on February 22, 2016 at 10:00 AM

Can you have a community without a community manager? Communities don’t just happen -- they’re built and nurtured over time, so having a dedicated community manager is ideal. But sometimes it’s just not realistic -- there isn’t the money or executives don’t realize how important community managers are for ensuring ROI. If that’s the case -- what do you do?

Don’t be deterred if you can’t hire a community manager (yet). If your growing organization is excited and ready for a community, you can create a thriving ecosystem without one -- if you have a good plan in place.

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Topics: Online Community Management, Engagement

Your Association Is Not the Center of the Universe - Your Users Are

Written by Maddie Grant | on February 19, 2016 at 9:30 AM

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”

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Topics: Member Communities, Associations, Member Experience

How to Write an Effective Online Community Manager Job Description

Written by Christina Green | on February 18, 2016 at 8:32 AM

One of the great difficulties in finding a top-notch community manager is the employer-held belief that anyone can do it. It takes a very specific skill set and if you've not employed an online community manager before, or if you are just starting your online community, you may be unaware of the demands of the role and skills required.

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Topics: Online Community Management

Seven Professional Skills Community Managers Should Consider Developing

Written by Lindsay Starke | on February 17, 2016 at 10:00 AM

Over the past decade, I’ve watched community management go from something that was primarily self-taught to a discipline with a wide variety of professional development opportunities. New programs and events spring up regularly, where community managers from across industries and life histories can come together and share what they’ve learned with one another. It’s pretty awesome to witness.

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Topics: Online Community Management

User Experience and Accessibility

Written by Mark Eichler on February 16, 2016 at 10:00 AM

 

All aboard the community platform! If you want everyone in your organization to engage on your community, you need to make sure it’s accessible for everyone, including people with visual impairments or physical impairments that prevent them from using a mouse.

All websites should strive to achieve accessibility principles. So how do you make sure your website is as accessible as it can be? Really, there are three different parts to the puzzle, especially for social and community-centered online experiences: what a software platform offers, what administrators running your platform can do, and what your members and users can do.

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Topics: Online Community Management, Customer Experience, Member Experience

6 Tips to Help Community Managers Write Effective Emails

Written by Nick Davis on February 16, 2016 at 8:30 AM

I'm sure by now everyone is familiar with the Exact Target study that says about 91% of us check our email every day. It's this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

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Topics: Member Engagement

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

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Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience

For the Love of Community

Written by Lauren Wolfe | on February 12, 2016 at 10:00 AM

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community?

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Topics: Online Community Management

What Associations Can Learn from Rapid Growth Startups

Written by Kaila Timmons on February 12, 2016 at 8:30 AM

The whitepaper, Innovate the Lean Way: Applying Lean Startup: Methodology in the Association Environment, written by Guillermo Ortiz de Zarate and Elizabeth Weaver Engel, hit the association world back in October of last year and if you haven't had the chance to read it, you need to. The twenty-four page whitepaper brings some interesting concepts to associations on how they can put into practice some of the valuable ideas used by startups today. It's an interesting read that shows that even though startups and associations are wildly different, the association industry can benefit from learning through these fledgling businesses.

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Topics: Associations

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