There are at least two things we know for sure about customer retention:
- Keeping the customers you already have is crucial to the success of your business.
- Customers are harder to keep today than ever before.
According to recent research from Accenture, 46% of customers in the United States say they're more likely to switch providers now than they were 10 years ago. That's likely because customers today have more accessible information and options, meaning they are constantly aware of their choices.