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The Top Online Community Management Tips for the Week of March 6th, 2016

Written by Kaila Timmons on March 11, 2016 at 8:00 AM

Every week we aim to make your life easier by compiling the best community management articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for online community management.

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Topics: Online Community Management

Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Written by Molly Talbert | on March 10, 2016 at 9:30 AM

More often than not, we’re bombarded with unhelpful, annoying ads. But it doesn’t need to be that way. Sometimes ads are so on-point -- targeted directly at you -- that they’re actually helpful. They’ve finally hit their target audience, which makes everyone happy -- advertisers make money because they sold you a product, and you’ve solved a problem by making a purchase.

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Topics: Online Community Management, Marketing

7 Action Items for Online Community Managers in the First 60 Days on the Job

Written by Christina Green | on March 10, 2016 at 8:30 AM

Congratulations! You're now in charge of an online community. Assuming you have already introduced yourself to your community and filled out your new profile, including uploading some cute pictures of the important people in your life and/or the places you've traveled, what's next?

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Topics: Online Community Management

3 Ways to Keep Your Community Manager Happy and Productive

Written by Kaila Timmons on March 9, 2016 at 1:05 PM

Community managers are at the center of your online community. Not only do they run your community platform, they’re the ones that interact most with customers and other community members. Without community managers, your online community would have trouble growing and getting the results your company wants.

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Topics: Online Community Management

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Written by Andy Steggles | on March 9, 2016 at 10:00 AM

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think.

Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report.

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Topics: Marketing, Customer Experience, Member Experience, Member Engagement

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Online Community Management, Engagement, Volunteer Management

The Top 5 Reasons Why Companies Launch Branded Online Communities (and Why Some Succeed) [Research]

Written by Julie Dietz on March 8, 2016 at 8:30 AM

According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.

That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.

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Topics: Customer Communities, B2B Communities, Customer Retention, Customer Support

Community Empowers Brand Ambassadors

Written by Molly Talbert | on March 7, 2016 at 10:00 AM

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). If you’re not good at telling your story and conveying your message, you won’t grow. Or, if you do, it’ll be an uphill battle trying to convince people what you already know.

True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers. They’re the most trustworthy information source for any prospective customer. Who better to answer questions than similar people, with similar needs who went through a similar process -- and picked you at the end of it?

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Topics: Online Community Management, Customer Advocacy

The Top Customer Engagement Articles for the Week of February 28, 2016

Written by Kaila Timmons on March 4, 2016 at 10:45 AM

The Top Ten for the Week of February 28, 2016

Every week we aim to make your life easier by compiling the best customer community articles of last week right here on our blog. This week, our favorite articles focus on providing our readers with tips to increasing their customer engagement.

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Topics: Customer Engagement

5 Innovative Ways Businesses Are Using Online Community Platforms

Written by Christina Green | on March 3, 2016 at 1:19 PM

In the past, organizational innovation came from the spark of an idea applied to a well-funded research and development panel. The organization hatched the idea, grew it, and presented it all on its own timeline. This is no longer the case. Growth, engagement, and even the creation of ideas themselves is now fueled by faster processes and the closer interactions between companies and their customers, partners, and professional associations.

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Topics: Customer Communities

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