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How to Use Events & Conferences to Increase Activity in Your Online Community

Written by Kaila Timmons on March 23, 2016 at 8:42 AM

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. Live events can deliver a lot of enthusiam for your cause, company, or product.

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Topics: Online Community Management, Engagement

Reduce Customer Support Costs the Community Way

Written by Molly Talbert | on March 22, 2016 at 9:00 AM

Do you want to make customer support fun for your customers?

And save money for your company?

Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product. But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. And reducing support cost is a top three reason 30 percent of companies start a community, according to the in CMX and Leader Networks Keys to Community Readiness and Growth study.

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Topics: Marketing, Customer Support

5 Things You Should Insist on From a New Online Community Platform Vendor

Written by Christina Green | on March 22, 2016 at 8:30 AM

Finding the right partner is essential to any undertaking, whether it be personal or professional. However, while many people understand how important it is to select the right employer, business partner, or significant other, they often fail to put the same weight into finding an online community software vendor.

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Topics: Online Community Software

Stay On Top of Copyright Law for Your Online Community

Written by Molly Talbert | on March 21, 2016 at 9:00 AM

Copyright laws can be confusing, mostly because the internet often feels like the wild west -- very few people actually have a clear picture of what’s legal and what’s not, so they tend to make up their own rules. To complicate things even more, many people do illegal things -- like use a photo they don’t own -- without even realizing the potential consequences.

As scary or overwhelming as copyright laws can be, they help you protect your community’s content. You don’t want someone else to steal and repurpose it! Rather than only seeing copyright laws as confusing and stressful, know they do have a valuable place.

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Topics: Online Community Management

Six Social Media Trends Expected in 2016

Written by John Foley, Jr. | on March 18, 2016 at 10:00 AM

Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. As social media continues to get an increasing amount of resources and attention, organizations must rise to the challenge of deciding how they can get the best results from social media marketing. 

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Topics: Marketing, Social Media

The Best Customer Engagement Tips for the Week of March 13th, 2016

Written by Kaila Timmons on March 18, 2016 at 9:30 AM

Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.

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Topics: Customer Engagement

How Your Online Community Benefits Every Stage of the Association Member Lifecycle

Written by Christina Green | on March 17, 2016 at 8:30 AM

When you host a golf tournament for different skill levels it's important for you include activities that fit everyone in attendance. If you don't, long-time golfers will grow bored from lack of a challenge. However, if you cater only to those with advanced skills, you likely frustrate those who are less experienced. It's a fine line to ensure everyone is comfortable and accommodated.

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Topics: Associations, Online Community Software, Member Experience

The Four Writing Tics You Must Leave Behind in 2016

Written by Josh Bernoff | on March 16, 2016 at 9:00 AM


Writing. We all need to do it -- in community postings, in email, and in the documents we create.

Writing is like walking -- it’s so automatic that you don’t think about it. But you ought to. Because if you’re like most writers, you’re using extra words that make your documents and posts far less effective.

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Topics: Communications

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

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Topics: Communications, Engagement, Member Retention

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Written by Christina Green | on March 15, 2016 at 8:30 AM

Culture is to recruiting as product is to marketing. - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it's customers or employees.

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Topics: Communications, Engagement, Collaboration Tools

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