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5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM | 5 minute read

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

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Topics: Member Engagement, Online Community, Marketing Automation, Volunteer Management

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Online Community, Member Engagement, Member Retention

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Written by Ray Flores on June 28, 2016 at 8:30 AM | 6 minute read

"Payment gateway" is not a phrase you're likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

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Topics: Associations, Online Community, Marketing Automation

Build a Better Organization with Community

Written by Molly Talbert | on June 28, 2016 at 8:30 AM | 4 minute read

Community will help your customer relationships -- they’ll feel more connected to you and to other people who use your product.

But will community help your entire organization?

You bet.

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Topics: Engagement, Customer Support, Customer Communities, Online Community

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM | 3 minute read

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing, Online Community, Marketing Automation

How to Get Market Data for Your Association Without Doing Expensive Market Research

Written by Julie Dietz on June 24, 2016 at 8:30 AM | 5 minute read

Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said 'you cannot have information without data.'

Associations need information about their members so they can provide them with the best benefits and the most value. To make market-driven decisions, they need data on their members and which subjects they're interested in. What are their priorities, challenges, and motivations? What industry changes impact and concern them?

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Topics: Associations, Member Experience, Online Community, Marketing Automation

How Associations Can Build Better Relationships with Chapters

Written by Julie Dietz on June 23, 2016 at 8:30 AM | 4 minute read

Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.

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Topics: Associations, Online Community, Member Engagement

Use Human Centered Design to Make Your Community More ... Well ... Human

Written by Molly Talbert | on June 23, 2016 at 8:30 AM | 4 minute read

Your community looks absolutely stunning. The colors, graphics and font all work perfectly with each other. Everyone compliments you.

But there’s one big problem.

No one can figure out how to use it.

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Topics: Online Community Management, Marketing, Member Experience, Online Community

Community Enhances Your Product Enhancements

Written by Molly Talbert | on June 22, 2016 at 11:30 AM | 3 minute read

It’s simple: online communities are the most efficient tool for knowing what your customers think, predicting what they’ll do or need, and retaining them for the long-term.

And that all adds up to a better product.

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Topics: Engagement, Customer Communities, Online Community, Online Community Software

Selecting the Right Online Community Management Approach for Your Association

Written by Christina Green | on June 22, 2016 at 8:30 AM | 5 minute read

A watched pot may never boil, but that's the only way to build a thriving online community. Until your online community is established and has regular contributors, it is your job to prompt members to participate. You need to stir your community's proverbial pot and provide interesting, valuable discussions and content for your members.

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Topics: Online Community Management, Associations, Online Community

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