It’s that time of year again. Summer is in full swing and it’s too nice to sit at your desk all day -- and the proof is in your engagement numbers.
What’s happening? For unseasoned community manager, it can be hard to tell if your lower engagement rates are early signs of a long term downtrend, or just a temporary lack of energy.
Don’t worry -- you’re probably experiencing the summertime silence.
Topics: Online Community Management, Engagement, Online Community
Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.
There are 0 Comments | Get the conversation started.
Topics: Member Engagement, Marketing Automation, Online Community
I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.
There are 0 Comments | Get the conversation started.
Topics: Communications, Marketing, Social Media, Marketing Automation, Online Community
Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.
There are 0 Comments | Get the conversation started.
Topics: Volunteer Management, Member Engagement, Marketing Automation, Online Community
Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.
There is 1 Comments | Join the conversation.
Topics: Associations, Member Retention, Member Engagement, Online Community
"Payment gateway" is not a phrase you're likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.
There are 2 Comments | Join the conversation.
Topics: Associations, Marketing Automation, Online Community
Community will help your customer relationships -- they’ll feel more connected to you and to other people who use your product.
But will community help your entire organization?
You bet.
There are 2 Comments | Join the conversation.
Topics: Engagement, Customer Communities, Customer Support, Online Community
The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.
There are 0 Comments | Get the conversation started.
Topics: Communications, Marketing, Marketing Automation, Online Community
Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said 'you cannot have information without data.'
Associations need information about their members so they can provide them with the best benefits and the most value. To make market-driven decisions, they need data on their members and which subjects they're interested in. What are their priorities, challenges, and motivations? What industry changes impact and concern them?
There are 0 Comments | Get the conversation started.
Topics: Associations, Member Experience, Marketing Automation, Online Community
Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.
There are 0 Comments | Get the conversation started.
Topics: Associations, Member Engagement, Online Community
Higher Logic Blog Feed
There are 0 Comments | Get the conversation started.