Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.
Topics: Communications, Associations, Member Experience, Member Engagement, Online Community
I’m sure you’ve heard of it, but have you actually ever read Dale Carnegie’s book, “How to Win Friends and Influence People”? If not, you probably should -- it’s an important read for anyone, but especially community professionals.
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Topics: Online Community Management, Engagement, Member Experience, Online Community
As a marketer, I'm accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.
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Topics: Associations, Member Experience, Marketing Automation, Online Community
It’s a no-brainer to say mobile is bigger than ever. People are attached to their phones and use them in almost every part of their lives, from connecting with friends, to ordering pizza, to tracking sleep and exercise. And almost every industry is stepping up to the plate, bringing better mobile options to their audience.
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Topics: Online Community Management, Engagement, Online Community Software, Member Experience, Online Community
You've put in the hours to craft the best email campaign possible. Your templates are beautiful, your subject line is intriguing, your content is insightful, and after all that hard work, you finally hit send. It's a moment of accomplishment - until your messages start bouncing back. You have the wrong email addresses; your data was too old.
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Topics: Associations, Online Community Software, Online Community
The goal of every community manager is to inspire others to share their stories, challenges, and triumphs. To welcome them into a deeply satisfying and inviting space. So why, when we’re onboarding, do we present new members with a long list of don’ts? All too frequently, conduct guidelines, administrative messages, and onboarding materials end up full of negative language that doesn’t exactly inspire one to engage. “Don’t do this, don’t do that.” Leaving users wondering, “well, what the hell can I do?”
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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community
There are many reasons to have an open community where anyone with an internet connection can participate.
Why let in the masses? Opening your community can greatly increase your search engine optimization, bring in prospective members and show the world you’re transparent -- and how much your members love you.
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Starting a business is hard. Even if you have an excellent product or service idea and a detailed business plan, plenty of funding and a smart co-founder, you’ll inevitably hit bumps in the road or stumble across problems you didn’t even know existed. (If you want an in-depth look at these types of trials and tribulations, check out the podcast, StartUp. Definitely start at the very beginning -- it’s worth getting the whole story.)
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Topics: Engagement, Customer Communities, Customer Success, Online Community
Sometimes your best user is your worst user.
These days, everyone knows the tell tale signs of a troll -- people who write abrasive, abusive comments, often directed at certain people, and who often blatantly ignore community standards. Prime examples of trolls are can be found in the comments section of online news outlets.There is 1 Comments | Join the conversation.
Topics: Online Community Management, Engagement, Member Experience, Online Community
The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).
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Topics: Engagement, Marketing, Online Community
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