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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Community Enhances Your Product Enhancements

Written by Molly Talbert | on June 22, 2016 at 11:30 AM | 3 minute read

It’s simple: online communities are the most efficient tool for knowing what your customers think, predicting what they’ll do or need, and retaining them for the long-term.

And that all adds up to a better product.

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Topics: Engagement, Customer Communities, Online Community Software, Online Community

Selecting the Right Online Community Management Approach for Your Association

Written by Christina Green | on June 22, 2016 at 8:30 AM | 5 minute read

A watched pot may never boil, but that's the only way to build a thriving online community. Until your online community is established and has regular contributors, it is your job to prompt members to participate. You need to stir your community's proverbial pot and provide interesting, valuable discussions and content for your members.

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Topics: Online Community Management, Associations, Online Community

Association Job Hacks: Secrets to Becoming Your CFO's Favorite Employee

Written by Julie Dietz on June 21, 2016 at 8:30 AM | 5 minute read

Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.

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Topics: Member Communities, Associations, Marketing Automation, Online Community

Member Feedback is Critical to Online Community Success

Written by Molly Talbert | on June 21, 2016 at 8:00 AM | 5 minute read

Feedback is the way you grow your community -- in size, in maturity and in engagement rates. Out of that growth and collaboration your organization can create better products, a thriving community, a healthy culture and a stronger company.

But you can’t grow unless you collect data. And the way you collect data should be strategic, since it will affect all aspects of your community and company -- including growth.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

How to Create an Effective Member Communication Schedule

Written by Carol Valora on June 16, 2016 at 8:30 AM | 4 minute read

Crickets. An enjoyable sound if you're out camping for the night, but not what members want to hear from an association that they paid money to be a part of.

People join associations to get value, often in the form of member benefits such as access to networking, content, and professional development. They want to be engaged and involved, and they want to hear from the organization about changes in the industry and new engagement opportunities. All of that requires communication.

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Topics: Communications, Member Engagement, Marketing Automation, Online Community

Why Taking Breaks Is Crucial for Community Managers

Written by Jessica Fish | on June 16, 2016 at 8:30 AM | 4 minute read

Being a community manager is extraordinary and exhausting.

You get to connect and create, but you’re also drowning in information. Comments, requests, questions, emails. Notifications whooshing around at 90mph, all day. KPI’s and ROI. Everyone demanding attention, needing you to listen, to fix, to respond, to cajole, to soothe, to champion.

Some days it’s total overload. Some days you want to break every screen in front of you, join the National Park Service and spend three months manning a fire tower in Montana.

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Topics: Communications, Online Community Management, Online Community

How to Recruit and Motivate Volunteers for Your Online Community

Written by Hayley Rissler on June 15, 2016 at 8:30 AM | 4 minute read

Back in grade school, teachers would ask for volunteers and hands would shoot up around the room. Everyone wanted to do the teacher a special favor by running an errand down the hall or helping hand out pamphlets.

How eager we all were back then.

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Topics: Online Community Management, Volunteer Management, Online Community

Let Your Community Tell a Story - Like AirBNB

Written by Molly Talbert | on June 15, 2016 at 8:30 AM | 7 minute read

AirBNB is more than just a company -- it’s a community of hosts and travelers from around the world who meet each other online and, somehow, trust each other enough to meet up in real life. To build trust -- between community member and company, between host and guest -- AirBNB relies on their strong community culture, both on- and off-line.

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Topics: Online Community Management, Online Community

3 Unsexy, But Essential Steps to Planning Your Organization's Next Event

Written by Cathy Clifton on June 14, 2016 at 8:30 AM | 4 minute read

Event planning is a sexy career filled with all the glamour of fancy dresses, cocktail parties, and worldwide travel, right? Not quite. Those exciting perks are just a few of many common misconceptions in the event planning industry.

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Topics: Engagement, Customer Experience, Member Experience, Marketing Automation, Online Community

Customer Success Should Strive for Empathy - And Community Helps

Written by Molly Talbert | on June 14, 2016 at 8:30 AM | 5 minute read

Here’s the situation: you can’t figure out the new software your company is making you implement. You call customer success and get this response: “Sounds like you’re in a tough position and have lots to learn. How can I best help you figure out this software so you can do your job?”

That’s empathy.

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Topics: Customer Communities, Customer Success, Online Community

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