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Association Career Pathing: Should You Promote from Within?

Written by Christina Green | on August 9, 2016 at 8:30 AM | 6 minute read

Your employees are smart. They're driven, educated, and passionate about your mission. After all, according to ASAE's Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.

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Topics: Associations, Online Community, Marketing Automation

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM | 7 minute read

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Online Community Management, Millennials, Associations, Online Community

How Bots Are Taking Over Your Association's Website (for Better and for Worse)

Written by Julie Dietz on August 4, 2016 at 8:30 AM | 7 minute read

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we'd pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we'd pull out the phone book.

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Topics: Associations, Online Community, Marketing Automation

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM | 5 minute read

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Online Community Management, Marketing, Online Community

Tips for Handling a Toxic Association Member in Your Online Community

Written by Christina Green | on August 3, 2016 at 8:30 AM | 6 minute read

Trolls were once thought of as mythical creatures, but they are now very real. If you've spent any time interacting (or reading) comments on the Internet, you've undoubtedly come across trolls.

Troll is a slang term for people who purposely sow discord and aim at getting people upset. They often do so anonymously or under a pseudonym, avoiding the personal criticism of others by hiding their identity. Internet Trolls, while annoying, are relatively harmless when they are recognized for what they are - instigators and curmudgeons. They can even be beneficial to an organization if their comments bring a lot of eyes to a post.

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Topics: Associations, Member Communities, Online Community Management, Online Community

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Engagement, Marketing, Online Community Management, Online Community

How to Create Content that Compels People to Join Your Association

Written by Julie Dietz on August 2, 2016 at 8:30 AM | 5 minute read

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom's voice, you're connected with a salesman. That's usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you're still trying to find a way to get off that unexpected sales call.

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Topics: Associations, Online Community, Marketing Automation

Meet Your Community Manager: Melanie DiGeorge

Written by Molly Talbert | on August 2, 2016 at 8:30 AM | 2 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this fifth installment, we’re introducing our newest community manager, Melanie DiGeorge.

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Topics: Online Community Management, Online Community

Building Community: Real Towns Inform Online Spaces

Written by Rob Hefferon on August 1, 2016 at 9:00 AM | 5 minute read

Starting an online community can seem like a daunting task at first. It’s easy to think that you need experience with other online communities to build a successful one for your own organization. However, while communities on a screen seem like a new phenomenon, their goal is to mimic a real-life community. So, rather than seeing yourself as the community manager of an online group, try imagining you are the town planner in charge of helping a new town get off its feet. By putting yourself in this mindset you can set your community, and yourself, up for long-term success.

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Topics: Online Community Management, Engagement, Online Community

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM | 5 minute read

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Topics: Member Engagement, Marketing Automation, Email Marketing, Marketing, Associations

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