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The 5 Most Common Mistakes of Association Onboarding Programs

Written by Christina Green | on July 18, 2016 at 8:30 AM | 5 minute read

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It's great, until someone makes a mistake and overbooks your hotel or cancels your flight.

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Topics: Associations, Member Experience, Member Engagement, Marketing Automation, Online Community

4 Ways Association Executives Can Reduce Staff Stress

Written by Julie Dietz on July 15, 2016 at 8:30 AM | 5 minute read

What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress, workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.

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Topics: Associations, Marketing Automation, Online Community

Community Takeaways We Loved from the State of Community Management 2016 Report

Written by Calista Rollogas | on July 14, 2016 at 9:00 AM | 4 minute read

 

Is your online community the bridge between your customers and your organization? Meaning, do both groups find shared value within the same platform?

If not, you better start brainstorming ways to bridge that gap -- otherwise your community’s success is at risk.

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Topics: Online Community Management, Online Community

Automate to Motivate [Infographic]

Written by Molly Talbert | on July 13, 2016 at 9:00 AM | 1 minute read

Need an engagement boost? Automate your processes and motivate your members more effectively by using intrinsic rewards.

Check out our infographic for a quick overview:

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Topics: Online Community Management, Online Community

Secrets to Ending the Re-Training Cycle in Your Association

Written by Julie Dietz on July 13, 2016 at 8:30 AM | 4 minute read

Have you ever been frustrated by employee turnover and the training that inevitably comes after you finally find a replacement?

An employee takes an opportunity outside the organization, you get your new membership director and supporting staff trained on your AMS, member needs, and organizational policies - then the dreaded conversation happens again. Another employee is leaving, and you have to start all over.

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Topics: Engagement, Associations, Marketing Automation, Online Community

Your Growing Organization Needs an Online Community

Written by Molly Talbert | on July 12, 2016 at 9:00 AM | 3 minute read

Ok, here’s the question: what do member retention, organizational growth and your website all have in common?

Answer: community (that is, if you have one).

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Topics: Engagement, Customer Communities, Member Communities, Member Retention, Online Community

Social Media Manager vs. Online Community Manager: Which is Better for Your Association?

Written by Christina Green | on July 12, 2016 at 8:30 AM | 4 minute read

Associations, and most businesses for that matter, don't have bottomless wallets. Hiring for one position, particularly if it's new, must be weighed over hiring for another. If you're considering hiring someone that specializes in engaging with members and potential members, you may be wondering just what type of position you need to source.

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Topics: Online Community Management, Social Media, Associations, Online Community

How to Make Association Committee Members Happier and More Productive

Written by Christina Green | on July 11, 2016 at 8:30 AM | 5 minute read

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There's the company in Seattle that raised its minimum wage to $70,000, there's WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees' salaries, which are based on work and abilities (the more able the employee, the higher the pay).

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM | 5 minute read

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Written by Julie Dietz on July 7, 2016 at 8:30 AM | 8 minute read

Why do you check Facebook every time you're bored? Why do you reach for your phone almost before you've even opened your eyes in the morning? Go for the coffee maker as soon as you're on your feet?

It's habit. Habits are a powerful force in our lives that influence us in ways that we don't always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don't even realize we have.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

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