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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Should Staff Be in Your Online Community?

Written by Molly Talbert | on September 6, 2016 at 8:30 AM | 4 minute read

It’s a tricky tightrope to walk -- how involved should your organization’s staff be in the online community?

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Topics: Online Community Management, Online Community

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Written by Julie Dietz on September 1, 2016 at 8:30 AM | 6 minute read

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they've begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

AARC Works to Advance Health Care Through Its Online Community [Case Study]

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM | 4 minute read

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Online Community Management, Engagement, Communications, Online Community

5 Rookie Mistakes Associations Make with Online Communities

Written by Julie Dietz on August 31, 2016 at 8:30 AM | 6 minute read

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn't see (there aren't). I was surprised because my father is a 60-something retiree and he's getting into social networks, which are really just online communities. He loves them, and he's already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.

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Topics: Member Communities, Online Community, Online Community Management

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Written by Julie Dietz on August 30, 2016 at 8:30 AM | 5 minute read

What's the point of joining an association if you don't participate? If members don't use your members-only benefits they won't see the value in them. If they don't interact with other members, they won't network. And if they don't volunteer, they won't help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

Community Management Hack: Create a Community Handbook

Written by Jenny Taylor | on August 30, 2016 at 8:30 AM | 4 minute read

There's a lot of talk about succession planning these days, as it's becoming more and more common for people to change jobs every few years or so. The bulk if not all of the succession planning seems to be at the senior level. While this makes sense, since senior leaders have large groups of people reliant on them, are we missing the boat by ignoring other positions?

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Topics: Online Community Management, Online Community

Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM | 1 minute read

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Topics: Engagement, Community Platforms & Updates, Marketing, Online Community

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM | 6 minute read

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Topics: Online Community Management, Online Community, Marketing Automation, Email Deliverability

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM | 6 minute read

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

How Online Communities Ease the Pain of Tech Support

Written by Molly Talbert | on August 24, 2016 at 8:30 AM | 4 minute read

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over?

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Topics: Engagement, Customer Support, Online Community

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