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How to Recruit and Motivate Volunteers for Your Online Community

Written by Hayley Rissler on June 15, 2016 at 8:30 AM

Back in grade school, teachers would ask for volunteers and hands would shoot up around the room. Everyone wanted to do the teacher a special favor by running an errand down the hall or helping hand out pamphlets.

How eager we all were back then.

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Topics: Online Community Management, Volunteer Management

Let Your Community Tell a Story - Like AirBNB

Written by Molly Talbert | on June 15, 2016 at 8:30 AM

AirBNB is more than just a company -- it’s a community of hosts and travelers from around the world who meet each other online and, somehow, trust each other enough to meet up in real life. To build trust -- between community member and company, between host and guest -- AirBNB relies on their strong community culture, both on- and off-line.

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Topics: Online Community Management

3 Unsexy, But Essential Steps to Planning Your Organization's Next Event

Written by Cathy Clifton on June 14, 2016 at 8:30 AM

Event planning is a sexy career filled with all the glamour of fancy dresses, cocktail parties, and worldwide travel, right? Not quite. Those exciting perks are just a few of many common misconceptions in the event planning industry.

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Topics: Online Community Software

Customer Success Should Strive for Empathy - And Community Helps

Written by Molly Talbert | on June 14, 2016 at 8:30 AM

Here’s the situation: you can’t figure out the new software your company is making you implement. You call customer success and get this response: “Sounds like you’re in a tough position and have lots to learn. How can I best help you figure out this software so you can do your job?”

That’s empathy.

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Topics: Customer Communities, Customer Success

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

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Topics: Communications, Associations, Member Experience, Member Engagement

How to Win Friends and Influence People: Three Lessons for Community Managers

Written by Molly Talbert | on June 9, 2016 at 8:30 AM

I’m sure you’ve heard of it, but have you actually ever read Dale Carnegie’s book, “How to Win Friends and Influence People”? If not, you probably should -- it’s an important read for anyone, but especially community professionals.

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Topics: Online Community Management, Engagement, Member Experience

Why Associations Shouldn't Be Giving Away All Their Content for Free

Written by Julie Dietz on June 8, 2016 at 8:30 AM

As a marketer, I'm accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

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Topics: Associations, Member Experience

Why Aren't We More Obsessed With the Mobile Community Experience?

Written by Molly Talbert | on June 8, 2016 at 8:30 AM

It’s a no-brainer to say mobile is bigger than ever. People are attached to their phones and use them in almost every part of their lives, from connecting with friends, to ordering pizza, to tracking sleep and exercise. And almost every industry is stepping up to the plate, bringing better mobile options to their audience.

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Topics: Online Community Management, Engagement, Member Experience

Secrets to Keeping Your Association's Data Clean

Written by Julie Dietz on June 7, 2016 at 8:30 AM

You've put in the hours to craft the best email campaign possible. Your templates are beautiful, your subject line is intriguing, your content is insightful, and after all that hard work, you finally hit send. It's a moment of accomplishment - until your messages start bouncing back. You have the wrong email addresses; your data was too old.

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Topics: Associations, Online Community Software

Shaping Community Behavior with Positive Language

Written by Lindsay Starke | on June 7, 2016 at 8:30 AM

The goal of every community manager is to inspire others to share their stories, challenges, and triumphs. To welcome them into a deeply satisfying and inviting space. So why, when we’re onboarding, do we present new members with a long list of don’ts? All too frequently, conduct guidelines, administrative messages, and onboarding materials end up full of negative language that doesn’t exactly inspire one to engage. “Don’t do this, don’t do that.” Leaving users wondering, “well, what the hell can I do?”

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Topics: Community Platforms & Updates, Online Community Management, Engagement

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