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Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Online Community Management, Engagement, Marketing, Online Community

How to Create Content that Compels People to Join Your Association

Written by Julie Dietz on August 2, 2016 at 8:30 AM | 5 minute read

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom's voice, you're connected with a salesman. That's usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you're still trying to find a way to get off that unexpected sales call.

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Topics: Associations, Marketing Automation, Online Community

Meet Your Community Manager: Melanie DiGeorge

Written by Molly Talbert | on August 2, 2016 at 8:30 AM | 2 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this fifth installment, we’re introducing our newest community manager, Melanie DiGeorge.

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Topics: Online Community Management, Online Community

Building Community: Real Towns Inform Online Spaces

Written by Rob Hefferon on August 1, 2016 at 9:00 AM | 5 minute read

Starting an online community can seem like a daunting task at first. It’s easy to think that you need experience with other online communities to build a successful one for your own organization. However, while communities on a screen seem like a new phenomenon, their goal is to mimic a real-life community. So, rather than seeing yourself as the community manager of an online group, try imagining you are the town planner in charge of helping a new town get off its feet. By putting yourself in this mindset you can set your community, and yourself, up for long-term success.

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Topics: Online Community Management, Engagement, Online Community

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM | 5 minute read

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Topics: Marketing, Associations, Member Engagement, Email Marketing, Marketing Automation

5 Steps to Start an Effective Employee Mentoring Program that People Want to Participate In

Written by Julie Dietz on July 29, 2016 at 8:30 AM | 5 minute read

Think back to your first job out of college. You were probably excited and wanted to learn everything. You may even have been eager to work your way up in the company.

What about now? Are you still at the same organization you joined right out of high school or college? Most people aren't. For one reason or another, people leave. They find new jobs with better opportunities, or more fulfilling work. That can be a problem for the organizations they leave behind, associations included.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

3 Ways to Recruit More Members: Insights from the 2016 Membership Marketing Report

Written by Julie Dietz on July 28, 2016 at 8:30 AM | 4 minute read

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And it could all boil down to nothing if you don't use tactics that are effective.

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Topics: Online Community Management, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM | 4 minute read

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Online Community Management, Engagement, Customer Advocacy, Online Community

The Wikipedia Effect: Why People Volunteer

Written by Molly Talbert | on July 27, 2016 at 9:00 AM | 4 minute read

Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers. It’s the only way Wikipedia, a non-profit funded by donations, could survive -- they depend on volunteers for their entire existence.

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Topics: Engagement, Volunteer Management, Online Community

Everything Your Association Needs to Know About Pokémon Go

Written by Julie Dietz on July 27, 2016 at 8:30 AM | 6 minute read

What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.

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Topics: Associations, Marketing Automation, Online Community

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