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How to Get Market Data for Your Association Without Doing Expensive Market Research

Written by Julie Dietz on June 24, 2016 at 8:30 AM

Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said 'you cannot have information without data.'

Associations need information about their members so they can provide them with the best benefits and the most value. To make market-driven decisions, they need data on their members and which subjects they're interested in. What are their priorities, challenges, and motivations? What industry changes impact and concern them?

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Topics: Associations, Member Experience

How Associations Can Build Better Relationships with Chapters

Written by Julie Dietz on June 23, 2016 at 8:30 AM

Do you remember that Android commercial from last year? It was full of animal friends, from rhinos and sheep walking together to a parrot stealing pasta from a waiting dog. The animals were different, but they were friends working together to have fun or snag a tasty meal.

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Topics: Associations

Use Human Centered Design to Make Your Community More ... Well ... Human

Written by Molly Talbert | on June 23, 2016 at 8:30 AM

Your community looks absolutely stunning. The colors, graphics and font all work perfectly with each other. Everyone compliments you.

But there’s one big problem.

No one can figure out how to use it.

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Topics: Online Community Management, Marketing, Member Experience

Community Enhances Your Product Enhancements

Written by Molly Talbert | on June 22, 2016 at 11:30 AM

It’s simple: online communities are the most efficient tool for knowing what your customers think, predicting what they’ll do or need, and retaining them for the long-term.

And that all adds up to a better product.

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Topics: Engagement, Customer Communities

Selecting the Right Online Community Management Approach for Your Association

Written by Christina Green | on June 22, 2016 at 8:30 AM

A watched pot may never boil, but that's the only way to build a thriving online community. Until your online community is established and has regular contributors, it is your job to prompt members to participate. You need to stir your community's proverbial pot and provide interesting, valuable discussions and content for your members.

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Topics: Online Community Management, Associations

Association Job Hacks: Secrets to Becoming Your CFO's Favorite Employee

Written by Julie Dietz on June 21, 2016 at 8:30 AM

Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.

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Topics: Member Communities, Associations

Member Feedback is Critical to Online Community Success

Written by Molly Talbert | on June 21, 2016 at 8:00 AM

Feedback is the way you grow your community -- in size, in maturity and in engagement rates. Out of that growth and collaboration your organization can create better products, a thriving community, a healthy culture and a stronger company.

But you can’t grow unless you collect data. And the way you collect data should be strategic, since it will affect all aspects of your community and company -- including growth.

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Topics: Online Community Management, Customer Engagement, Member Engagement

How to Create an Effective Member Communication Schedule

Written by Carol Valora on June 16, 2016 at 8:30 AM

Crickets. An enjoyable sound if you're out camping for the night, but not what members want to hear from an association that they paid money to be a part of.

People join associations to get value, often in the form of member benefits such as access to networking, content, and professional development. They want to be engaged and involved, and they want to hear from the organization about changes in the industry and new engagement opportunities. All of that requires communication.

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Topics: Member Engagement

Why Taking Breaks Is Crucial for Community Managers

Written by Jessica Fish | on June 16, 2016 at 8:30 AM

Being a community manager is extraordinary and exhausting.

You get to connect and create, but you’re also drowning in information. Comments, requests, questions, emails. Notifications whooshing around at 90mph, all day. KPI’s and ROI. Everyone demanding attention, needing you to listen, to fix, to respond, to cajole, to soothe, to champion.

Some days it’s total overload. Some days you want to break every screen in front of you, join the National Park Service and spend three months manning a fire tower in Montana.

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Topics: Communications, Online Community Management

How to Recruit and Motivate Volunteers for Your Online Community

Written by Hayley Rissler on June 15, 2016 at 8:30 AM

Back in grade school, teachers would ask for volunteers and hands would shoot up around the room. Everyone wanted to do the teacher a special favor by running an errand down the hall or helping hand out pamphlets.

How eager we all were back then.

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Topics: Online Community Management, Volunteer Management

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