What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?
Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.
- Would the Olympic rings be as symbolic if they were all grey?
- Why do you think McDonald's chose red and yellow for their color scheme?
- How about Coke's signature red?