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What Makes a Successful Community Manager?

Written by Molly Talbert | on July 7, 2016 at 8:30 AM

Whether you’re a community professional, or looking to hire someone to run your community, it’s important to reflect on what makes community managers successful. Sure, they need some inherent characteristics, like an interest in online communities and a comfort with technology.

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Topics: Online Community Management

How to Spot a Disengaged Employee in Your Association Staff (And What to Do About It)

Written by Christina Green | on July 6, 2016 at 8:30 AM

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That's a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

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Topics: Engagement, Associations

Is Your Online Community Sitting in Summertime Silence?

Written by Heather Arkwright | on July 5, 2016 at 8:30 AM

It’s that time of year again. Summer is in full swing and it’s too nice to sit at your desk all day -- and the proof is in your engagement numbers.

What’s happening? For unseasoned community manager, it can be hard to tell if your lower engagement rates are early signs of a long term downtrend, or just a temporary lack of energy.

Don’t worry -- you’re probably experiencing the summertime silence.

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Topics: Online Community Management, Engagement

3 Types of Association Members and How to Engage Them

Written by Christina Green | on July 1, 2016 at 8:30 AM

Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

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Topics: Member Engagement

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Marketing, Social Media

5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

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Topics: Member Engagement

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Written by Ray Flores on June 28, 2016 at 8:30 AM

"Payment gateway" is not a phrase you're likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

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Topics: Associations

Build a Better Organization with Community

Written by Molly Talbert | on June 28, 2016 at 8:30 AM

Community will help your customer relationships -- they’ll feel more connected to you and to other people who use your product.

But will community help your entire organization?

You bet.

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Topics: Engagement, Customer Communities, Customer Support

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM

The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing

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