Would you rather be called a ‘lurker’ or a ‘wallflower’?
Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group. Language can also influence engagement, depending on how positively -- or negatively -- members feel about your word choices.
Which leads us to this question: should we call lurkers ‘lurkers’?