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Everything Your Association Needs to Know About Pokémon Go

Written by Julie Dietz on July 27, 2016 at 8:30 AM

What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.

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Topics: Associations

11 Must-Have File Library Features to Look for When Selecting Online Community Software

Written by Julie Dietz on July 26, 2016 at 8:30 AM

Ask 10 people in your office to describe your online community software. I bet almost all of them talk about forums and discussions. While forums are great for ongoing conversations, they're not effective for centralizing community resources or allowing members to share tools or collaborate on documents. That's why file libraries are an equally popular feature.

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Topics: Online Community Management, Engagement

Lead the Community You Inherited

Written by Molly Talbert | on July 26, 2016 at 8:30 AM

You’ve been hired -- or got promoted! -- and are now in charge of an pre-existing community.

From the outset, taking on an existing community can be easier than starting a brand new one -- someone else already did the heavy lifting of establishing that community. Now you just have to take the reins and run with it.

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Topics: Online Community Management

Community Leadership: Getting Everyone to Participate

Written by Calista Rollogas | on July 25, 2016 at 9:00 AM

Leadership hype always focuses on the C-suite – are your executives on social media? Do they have direct contact with customers or community members through formal feedback systems or a product advisory board? Do they understand shared value for your community initiatives? Most communities fall short in some categories and exceed in others - it’s rarely A’s across the board for executive participation.

But here’s another consideration: have you ever tapped leadership beyond the C-suite?

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Topics: Community Platforms & Updates, Online Community Management, Engagement

3 Facebook Live Ideas for Associations

Written by Christina Green | on July 25, 2016 at 8:30 AM

Do you rely on Facebook for news about your friends? Engagement announcements? New jobs? Travel plans? Individuals have been relying on Facebook for this kind of news for years now, and it didn't take organizations long to follow suit. Both businesses and associations jumped on the Facebook bandwagon to share their news, and promote their products, educational courses, and benefits.

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Topics: Associations

How to Use Your Association's Discussion Forums for SEO

Written by Julie Dietz on July 22, 2016 at 8:30 AM

"If it isn't on Google, it doesn't exist." – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn't on the first few pages of Google, it doesn't exist. When was the last time you made it to page 10?

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Topics: Communications, Associations, Online Community Software

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

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Topics: Communications, Associations, Member Engagement

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM

 

You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing

4 Ways Your Association is Letting Volunteers Down (And How to Fix It)

Written by Julie Dietz on July 20, 2016 at 8:30 AM

What does your office look like? Are you close to your coworkers or your boss? What about your volunteers? Associations often have volunteers coming and going, emailing, or calling in order to get feedback and direction for their projects. You might talk to or email some of your volunteers more than your colleagues. Maybe you've even come to rely on them for help managing daily tasks, planning events, or welcoming new members.

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Topics: Associations

Our Favorite 2016 Summer Community Resources

Written by Molly Talbert | on July 19, 2016 at 9:00 AM

Summer is a hectic time for everyone, crammed full of vacations, kids’ summer camps, conferences and work (when you can fit it in). But just because you can’t go on a beach-reading vacation doesn’t mean you should temporarily stop learning. (Remember: you should try to go on some sort of vacation!)

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Topics: Online Community Management

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