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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Use Triggers to Drive Action and Shape Behavior

Written by Molly Talbert | on November 3, 2016 at 8:30 AM | 4 minute read

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO-inducing platform.

So how can you get your community members to do what you want?

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Topics: Online Community Management, Member Engagement, Online Community

Super Forum After Hours: What DC and Arlington Have to Offer

Written by Kim Deering | on November 1, 2016 at 8:30 AM | 3 minute read

How well do you know our nation’s capital? Beyond housing the President and being the epicenter for American politics, DC has so many fun things to do!

While you’re in the area visiting for Super Forum, we hope you have time to at least quickly explore DC and the surrounding areas. The Higher Logic team is proud to call it home, and we love to show off our town.

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Topics: Marketing, Online Community

The Psychology of Color in Marketing and Branding for Your Association

Written by Christina Green | on October 31, 2016 at 8:30 AM | 6 minute read

What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald's chose red and yellow for their color scheme?
  • How about Coke's signature red?
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Topics: Associations, Member Experience, Marketing Automation

This, Not That: Images for Your Online Community

Written by Lauren Wolfe | on October 27, 2016 at 8:30 AM | 5 minute read

Online communities are notoriously difficult to visualize. I’m often asked how I keep finding new, interesting and accurate images to represent online communities and related industry subjects.

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Topics: Engagement, Online Community Management, Online Community

When Community Members Dive into Politics

Written by Jenny Taylor | on October 25, 2016 at 8:15 AM | 5 minute read

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community. Even if you think most members generally see eye to eye, people still have different opinions, which can lead to tension or full blown arguments.

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Topics: Engagement, Online Community Management, Online Community

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Written by Julie Dietz on October 24, 2016 at 8:30 AM | 4 minute read

"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers."

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Topics: Member Engagement, Online Community, Marketing Automation

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Written by Julie Dietz on October 20, 2016 at 8:30 AM | 5 minute read

Try to count how many websites you visited yesterday. Or even today "“ just this morning.

Do you know? Or have you already lost count?

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Topics: Associations, Member Experience, Online Community

Six Reasons to be Excited for the 7th Annual Higher Logic Super Forum

Written by Rob Wenger on October 19, 2016 at 8:00 AM | 3 minute read

We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out!

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Topics: Marketing, Community Platforms & Updates, Online Community

The Power of Pseudonyms in an Online Community

Written by Molly Talbert | on October 18, 2016 at 8:00 AM | 6 minute read

How do you balance lively conversations with some members’ temptation to bully and troll? People usually think that it comes down to identity -- if your online identity is connected to your offline identity, you’re less likely to troll, since everything you say or do lives online forever.

Often, online identity is framed as an either-or decision -- either it’s completely connected to your “real identity” (including your Facebook page, LinkedIn account and everywhere else) or you’re completely anonymous and untraceable.

But is this either-or way of framing the conversation the only way to look at identity online? No, and that’s where the underused concept of pseudonyms comes into play.

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Topics: Online Community Management, Online Community

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM | 5 minute read

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations, Online Community, Member Retention

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