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Explore the Higher Logic Blog:Online CommunityMarketing Automation

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM | 5 minute read

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Online Community Management, Engagement, Online Community

Is It Time to Ax Your Young Professionals Group?

Written by Christina Green | on August 18, 2016 at 8:30 AM | 5 minute read

Do you remember sitting at the kiddie table? I do, and it's a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Topics: Millennials, Associations, Member Experience, Marketing Automation, Online Community

What Is an Online Community?

Written by Hunter Montgomery | on August 18, 2016 at 8:30 AM | 3 minute read

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expected to compete mainly on the basis of customer experience.

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Topics: Online Community Management, Member Engagement, Online Community

How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM | 6 minute read

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials, Collaboration Tools, Marketing Automation, Online Community

The Dangers of Waiting to Start a Private Member Community

Written by Christina Green | on August 16, 2016 at 8:30 AM | 5 minute read

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn't it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn't belong to them.

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Topics: Member Communities, Associations, Online Community

How to Talk About Bad News on Your Community

Written by Molly Talbert | on August 16, 2016 at 8:00 AM | 3 minute read

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level.

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Topics: Online Community Management, Collaboration Tools, Online Community

6 Tips Guaranteed to Make Your Association's LinkedIn Page More Effective

Written by Julie Dietz on August 12, 2016 at 8:30 AM | 5 minute read

It's amazing how much time people spend on Facebook. And Twitter. And Snapchat. But what about LinkedIn? LinkedIn clearly has a different audience, catering to professionals instead of the casual user, but it's also been wildly successful in its market. How successful? 450 million users in over 200 countries successful.

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Topics: Associations, Marketing Automation, Online Community

Is It Time to Redesign Your Online Community?

Written by Julie Dietz on August 11, 2016 at 8:30 AM | 7 minute read

Have you ever heard the phrase "perception is reality?" It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

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Topics: Online Community Software, Member Experience, Online Community

NAASF Crowdsources Customer Support and Advocacy with Online Community

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM | 6 minute read

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy, Online Community

How to Use Activity Data to Identify Your Association's Next Volunteers

Written by Julie Dietz on August 10, 2016 at 8:30 AM | 4 minute read

$23.56 per hour.

According to nonprofit management and advocacy organization, Independent Sector, that's the estimated worth of a job.

But what job? A paralegal? A dental hygienist? A mechanic?

All those careers pay close to $23/hr, but none are the job that I'm referring to.

What's your guess?

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

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