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Don't Start Writing Your Association's Next Survey Without Following These Steps

Written by Julie Dietz on October 3, 2016 at 8:30 AM | 5 minute read

"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." — David Letterman

That's insightful information. Really mind-blowing. And funny because it's so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Topics: Associations, Marketing Automation, Online Community

4 Steps to Inspire Innovation in Your Association

Written by Taylor Clement on September 30, 2016 at 8:30 AM | 5 minute read

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable." - William Pollard

Many people believe innovation is all about inventing and releasing new products. That's a myth. Innovation is so much more than just revamping products or services.

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Topics: Associations, Marketing Automation, Online Community

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM | 5 minute read

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Communications, Online Community Management, Engagement, Online Community

How to Lead Your Association Through Difficult Times

Written by Christina Green | on September 28, 2016 at 8:30 AM | 5 minute read

When it rains, it pours.

And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we're living in turbulent, uncertain times. Times that can be more than a little frightening.

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Topics: Communications, Associations, Member Experience, Online Community

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM | 5 minute read

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Online Community Management, Engagement, Online Community

Can Associations Thrive in a Crowded Marketplace?

Written by Julie Dietz on September 23, 2016 at 8:30 AM | 7 minute read

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Topics: Associations, Online Community

Turn Your 'Over Eager' Online Community Members into Super Users

Written by Heather McNair on September 22, 2016 at 8:30 AM | 4 minute read

Do you have one member -- or several -- whose engagement is off the charts?

Every time the average member posts, one of your over eager member posts many more times, far outshining the runner up. It might seem overwhelming, but don’t fret -- you actually hit a goldmine.

Congratulations -- you just found a super user.

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Topics: Online Community Management, Engagement, Online Community

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM | 2 minute read

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Online Community Management, Marketing, Online Community

7 Things Your Competitors Will Hate About Your Online Community

Written by Christina Green | on September 21, 2016 at 8:30 AM | 4 minute read

Has your competition gotten a little too close for comfort recently?

If you're like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

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Topics: Online Community Software, Customer Retention, Customer Success, Online Community

Mobilize Members: How Online Community Can Change the Election Landscape

Written by Molly Talbert | on September 20, 2016 at 8:30 AM | 4 minute read

Elections. The national election is on almost everyone’s mind these days (for better or worse).

But how many of your members are thinking about your organization’s board elections? Probably not as many people as you’d like.

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Topics: Online Community Management, Engagement, Online Community

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