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NAASF Crowdsources Customer Support and Advocacy with Online Community

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy

How to Use Activity Data to Identify Your Association's Next Volunteers

Written by Julie Dietz on August 10, 2016 at 8:30 AM

$23.56 per hour.

According to nonprofit management and advocacy organization, Independent Sector, that's the estimated worth of a job.

But what job? A paralegal? A dental hygienist? A mechanic?

All those careers pay close to $23/hr, but none are the job that I'm referring to.

What's your guess?

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Topics: Volunteer Management, Associations, Member Engagement

The Power of Visual Storytelling in Your Online Community

Written by Lauren Wolfe | on August 10, 2016 at 8:30 AM

We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. (I’m not saying for how exactly long because then I’ll feel old.)

Online communities are also on board because they’re serious content aggregators and incubators. This got me
thinking. Is there a way we can capitalize on all of this valuable content? Essentially, how can we get more attention and action out of our content?

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Topics: Online Community Management

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing

Association Career Pathing: Should You Promote from Within?

Written by Christina Green | on August 9, 2016 at 8:30 AM

Your employees are smart. They're driven, educated, and passionate about your mission. After all, according to ASAE's Association Career Headquarters, workers often enter the association field because a job is a good fit, but they stay for your mission and your culture.

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Topics: Associations

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Millennials, Online Community Management, Associations

How Bots Are Taking Over Your Association's Website (for Better and for Worse)

Written by Julie Dietz on August 4, 2016 at 8:30 AM

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we'd pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we'd pull out the phone book.

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Topics: Associations

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Online Community Management, Marketing

Tips for Handling a Toxic Association Member in Your Online Community

Written by Christina Green | on August 3, 2016 at 8:30 AM

Trolls were once thought of as mythical creatures, but they are now very real. If you've spent any time interacting (or reading) comments on the Internet, you've undoubtedly come across trolls.

Troll is a slang term for people who purposely sow discord and aim at getting people upset. They often do so anonymously or under a pseudonym, avoiding the personal criticism of others by hiding their identity. Internet Trolls, while annoying, are relatively harmless when they are recognized for what they are - instigators and curmudgeons. They can even be beneficial to an organization if their comments bring a lot of eyes to a post.

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Topics: Online Community Management, Member Communities, Associations

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Online Community Management, Engagement, Marketing

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