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Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM

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Topics: Community Platforms & Updates, Engagement, Marketing

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Topics: Online Community Management

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Topics: Associations, Member Engagement

How Online Communities Ease the Pain of Tech Support

Written by Molly Talbert | on August 24, 2016 at 8:30 AM

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over?

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Topics: Engagement, Customer Support

The Data Approach to Community

Written by Marco Falconi on August 22, 2016 at 9:30 AM

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Topics: Community Platforms & Updates, Online Community Management, Engagement

Is It Time to Ax Your Young Professionals Group?

Written by Christina Green | on August 18, 2016 at 8:30 AM

Do you remember sitting at the kiddie table? I do, and it's a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Topics: Millennials, Associations, Member Experience

What Is an Online Community?

Written by Hunter Montgomery | on August 18, 2016 at 8:30 AM

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expected to compete mainly on the basis of customer experience.

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Topics: Online Community Management, Member Engagement

How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials, Collaboration Tools

The Dangers of Waiting to Start a Private Member Community

Written by Christina Green | on August 16, 2016 at 8:30 AM

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn't it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn't belong to them.

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Topics: Member Communities, Associations

How to Talk About Bad News on Your Community

Written by Molly Talbert | on August 16, 2016 at 8:00 AM

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level.

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Topics: Online Community Management

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