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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Need to Improve Your Cybersecurity? Start with These 3 Tips

Written by Steve Balthazor on November 23, 2016 at 8:30 AM | 5 minute read

DDoS "“ distributed denial of service. Even a few years ago that phrase was relatively obscure, known mostly to computer security experts, programmers, and those who were technically-minded. To the rest of us, it was just another acronym.

Now, you may regularly hear about DDoS attacks and other cybersecurity threats over your morning cup of coffee. Even alarming stories about stolen logins, passwords, addresses, and credit card information have become commonplace.

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Topics: Online Community Software, Marketing Automation, Online Community

Is Your Community Charitable?

Written by Lauren Wolfe | on November 22, 2016 at 10:30 AM | 3 minute read

 

Thanksgiving kicks off the holiday season. At Higher Logic, we have a lot to be thankful for this year. We were reminded of this last week during our seventh Higher Logic Super Forum - we have so many awesome clients!

As important as it is to be thankful, we’ve been thinking about how to give back using the power of community - especially the online communities we spend our days building, which have so much potential for good.

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Topics: Online Community Management, Volunteer Management, Online Community

How the Customer Support Funnel Works for an Online Community

Written by Hunter Montgomery | on November 17, 2016 at 3:30 PM | 6 minute read

Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience).

There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization.

Online communities are no different. So, what shape should you use? How are you getting people engaged in the first place, and how do you make them stay?

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Topics: Customer Communities, Customer Engagement, Customer Support, Online Community

Customer Engagement Takes Center Stage at INBOUND 2016

Written by Julie Dietz on November 16, 2016 at 8:30 AM | 6 minute read

"This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight." Brian Halligan, CEO and Founder of HubSpot

When Brian Halligan, one of the men widely credited with coining the term "inbound marketing" tells you to take resources away from marketing, you know there's a major shift happening.

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Topics: Customer Engagement, Customer Success, Marketing Automation, Online Community

The Objectives Behind Creating Your Online Community

Written by Lauren Perkins | on November 15, 2016 at 8:30 AM | 4 minute read

Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders.

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Topics: Communications, Online Community Management, Engagement, Marketing, Online Community

Is Your Retention Marketing Plan Inbound-y Enough?

Written by Julie Dietz on November 14, 2016 at 8:30 AM | 7 minute read

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company?

For most businesses, it's easier to rattle off new customer numbers. That's because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

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Topics: Communications, Customer Experience, Customer Retention, Customer Success, Marketing Automation, Online Community

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Written by Julie Dietz on November 10, 2016 at 8:30 AM | 4 minute read

What's the first thing you do every day? Besides checking your email and Facebook notifications.

For me (and many other marketers), it's logging in to my marketing software and checking the day's stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.

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Topics: Marketing, Marketing Automation, Online Community

What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM | 6 minute read

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

Your Online Community Needs a Mission Statement

Written by Heather McNair on November 9, 2016 at 8:30 AM | 3 minute read

One defining characteristic of a leader is having a vision for the future, describing that future and creating excitement around its possibility so everyone works together to make it real. That’s what a mission statement is -- it’s that vision for a better future everyone can rally around. For communities, it’s the impetus that drives micro-actions, like sending a tweet or recommending an answer, to long-term commitments, like becoming a volunteer moderator.

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Topics: Online Community Management, Online Community

World Usability Day: A Day to Be Celebrated

Written by Lauren Janik on November 8, 2016 at 8:00 AM | 2 minute read

There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day. And the list goes on.

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Topics: Community Platforms & Updates, Communications, Engagement, Marketing Automation, Online Community

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