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Is Small Data the Next Big Thing?

Written by Heather McNair on September 8, 2016 at 8:30 AM

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.

IKEA pays very close attention to consumers and can predict their behavior, from what they’ll furnish their home with to how they’ll assemble and use each item. Obviously, with a company this large, it’s impossible to point to just one aspect of business that spurred its success.

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Topics: Online Community Management, Member Experience

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Written by Julie Dietz on September 7, 2016 at 8:30 AM

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year's resolutions where I went several times, had a decent experience, then forgot all about it.

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Topics: Online Community Management, Member Engagement

How the Membership Economy Supports Community: An Interview with Robbie Kellman Baxter

Written by Caitlin Struhs | on September 7, 2016 at 8:00 AM

Robbie Kellman Baxter is the author of “The Membership Economy.” We had the chance to chat with Robbie about the Membership Economy and how to successfully apply this approach to online communities - here are the highlights.

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Topics: Online Community Management, Engagement, Marketing

How to Use Data to Solve Your Biggest Online Community Participation Problems

Written by Julie Dietz on September 6, 2016 at 8:30 AM

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn't wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn't have any responses.

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Topics: Online Community Management, Engagement, Customer Experience, Member Experience

Should Staff Be in Your Online Community?

Written by Molly Talbert | on September 6, 2016 at 8:30 AM

It’s a tricky tightrope to walk -- how involved should your organization’s staff be in the online community?

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Topics: Online Community Management

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Written by Julie Dietz on September 1, 2016 at 8:30 AM

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they've begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Topics: Associations, Member Engagement

AARC Works to Advance Health Care Through Its Online Community

Written by Caitlin Struhs | on August 31, 2016 at 9:00 AM

The American Association for Respiratory Care (AARC) is an association for respiratory care and allied health professionals interested in cardiopulmonary care. It’s also the only professional organization supporting respiratory care in the United States. AARC is a long-time Higher Logic client, and we recently checked in with it’s community team: Asha Desai, project manager and HOD liaison, and Amanda Feil, membership development manager. Read the highlights from our chat on how AARC’s online community has impacted its members over the years.

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Topics: Communications, Online Community Management, Engagement

5 Rookie Mistakes Associations Make with Online Communities

Written by Julie Dietz on August 31, 2016 at 8:30 AM

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn't see (there aren't). I was surprised because my father is a 60-something retiree and he's getting into social networks, which are really just online communities. He loves them, and he's already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.

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Topics: Member Communities

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Written by Julie Dietz on August 30, 2016 at 8:30 AM

What's the point of joining an association if you don't participate? If members don't use your members-only benefits they won't see the value in them. If they don't interact with other members, they won't network. And if they don't volunteer, they won't help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Topics: Associations, Member Engagement

Community Management Hack: Create a Community Handbook

Written by Jenny Taylor | on August 30, 2016 at 8:30 AM

There's a lot of talk about succession planning these days, as it's becoming more and more common for people to change jobs every few years or so. The bulk if not all of the succession planning seems to be at the senior level. While this makes sense, since senior leaders have large groups of people reliant on them, are we missing the boat by ignoring other positions?

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Topics: Online Community Management

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