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Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Online Community Management, Marketing

7 Things Your Competitors Will Hate About Your Online Community

Written by Christina Green | on September 21, 2016 at 8:30 AM

Has your competition gotten a little too close for comfort recently?

If you're like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

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Topics: Online Community Software

Mobilize Members: How Online Community Can Change the Election Landscape

Written by Molly Talbert | on September 20, 2016 at 8:30 AM

Elections. The national election is on almost everyone’s mind these days (for better or worse).

But how many of your members are thinking about your organization’s board elections? Probably not as many people as you’d like.

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Topics: Online Community Management, Engagement

The Worst Advice for Online Community Managers

Written by Christina Green | on September 19, 2016 at 8:30 AM

Have you ever noticed that everyone and their brother has some advice for you?

Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you're interested. And wear your gray slacks, they're very professional.

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Topics: Online Community Management

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Written by Julie Dietz on September 16, 2016 at 8:30 AM

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he's constantly lecturing me on staying up to date with the latest technology.

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Topics: B2B Communities

CXPA Elevates the Customer Experience with Community

Written by Caitlin Struhs | on September 15, 2016 at 8:30 AM

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards.

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Topics: Marketing, Customer Communities, Customer Experience

7 Ideas You Can Steal from Successful Online Communities

Written by Julie Dietz on September 14, 2016 at 8:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Topics: Customer Success

How to Address the 6 Biggest Engagement Problems in Your Association

Written by Christina Green | on September 12, 2016 at 8:30 AM

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend's birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Topics: Associations, Member Engagement

Make Your Community a Habit

Written by Rob Hefferon on September 12, 2016 at 8:30 AM

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members?

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Topics: Online Community Management, Engagement, Social Media

How to Develop a Long-Term Member Engagement Strategy

Written by Julie Dietz on September 8, 2016 at 8:30 AM

"Change is the law of life. And those who look only to the past or present are certain to miss the future." - John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we've all grown increasingly used to change shifting our lives, jobs, and companies. If you're like me, there are times when you even embrace change instead of fighting it.

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Topics: Member Engagement

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