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Don't Overlook the Power of Online Community Micro-Influencers

Written by Molly Talbert | on October 6, 2016 at 9:00 AM

Ok, name the first social media influencer who comes to mind. Got it?

You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). But are they really as influential as they seem?

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Topics: Online Community Management, Engagement, Marketing

6 Association Management Tips from Steve Jobs

Written by Christina Green | on October 5, 2016 at 8:30 AM

It's hard to believe it's been half a decade since Steve Jobs' passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Topics: Online Community Management

The C-Suite's Role in Social Media

Written by John Foley, Jr. | on October 5, 2016 at 8:30 AM

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too. Consider the following advantages when deciding to build a presence for the C-suite on social media.

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Topics: Marketing, Social Media

Don't Start Writing Your Association's Next Survey Without Following These Steps

Written by Julie Dietz on October 3, 2016 at 8:30 AM

"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." — David Letterman

That's insightful information. Really mind-blowing. And funny because it's so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Topics: Associations

4 Steps to Inspire Innovation in Your Association

Written by Taylor Clement on September 30, 2016 at 8:30 AM

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable." - William Pollard

Many people believe innovation is all about inventing and releasing new products. That's a myth. Innovation is so much more than just revamping products or services.

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Topics: Associations

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Communications, Online Community Management, Engagement

How to Lead Your Association Through Difficult Times

Written by Christina Green | on September 28, 2016 at 8:30 AM

When it rains, it pours.

And man, is it pouring. It seems like every few hours we hear another piece of crummy news from the media, our friends, or our coworkers. Something always seems to be going wrong, which may just be a symptom of the fact that we're living in turbulent, uncertain times. Times that can be more than a little frightening.

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Topics: Associations, Member Experience

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Online Community Management, Engagement

Can Associations Thrive in a Crowded Marketplace?

Written by Julie Dietz on September 23, 2016 at 8:30 AM

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Topics: Associations

Turn Your 'Over Eager' Online Community Members into Super Users

Written by Heather McNair on September 22, 2016 at 8:30 AM

Do you have one member -- or several -- whose engagement is off the charts?

Every time the average member posts, one of your over eager member posts many more times, far outshining the runner up. It might seem overwhelming, but don’t fret -- you actually hit a goldmine.

Congratulations -- you just found a super user.

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Topics: Online Community Management, Engagement

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