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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Written by Julie Dietz on October 20, 2016 at 8:30 AM

Try to count how many websites you visited yesterday. Or even today "“ just this morning.

Do you know? Or have you already lost count?

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Topics: Associations, Member Experience

Six Reasons to be Excited for the 7th Annual Higher Logic Super Forum

Written by Rob Wenger on October 19, 2016 at 8:00 AM

We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out!

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Topics: Community Platforms & Updates, Marketing

The Power of Pseudonyms in an Online Community

Written by Molly Talbert | on October 18, 2016 at 8:00 AM

How do you balance lively conversations with some members’ temptation to bully and troll? People usually think that it comes down to identity -- if your online identity is connected to your offline identity, you’re less likely to troll, since everything you say or do lives online forever.

Often, online identity is framed as an either-or decision -- either it’s completely connected to your “real identity” (including your Facebook page, LinkedIn account and everywhere else) or you’re completely anonymous and untraceable.

But is this either-or way of framing the conversation the only way to look at identity online? No, and that’s where the underused concept of pseudonyms comes into play.

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Topics: Online Community Management

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations

How Gaps in Higher Education Create Big Opportunities for Associations

Written by Taylor Clement on October 13, 2016 at 8:30 AM

"It went well. Really well." - Me

That's what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn't stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Topics: Associations

How to Analyze Your Association's Survey Data Without Losing Your Mind

Written by Julie Dietz on October 12, 2016 at 8:30 AM

 

"The data tells a story, and once you know the story you can change the ending." — Debbie King, CEO of Association Analytics

Data, even "big data," has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Topics: Associations

Should Lurkers Be Called 'Lurkers'?

Written by Molly Talbert | on October 12, 2016 at 8:26 AM

Would you rather be called a ‘lurker’ or a ‘wallflower’?

Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group. Language can also influence engagement, depending on how positively -- or negatively -- members feel about your word choices.

Which leads us to this question: should we call lurkers ‘lurkers’?

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Topics: Online Community Management, Engagement

Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Written by Caitlin Struhs | on October 10, 2016 at 9:15 AM

Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. Formed to ease the burden on the volunteer leaders of these Microsoft application-focused user groups, Dynamic Communities is committed to serving the needs of its members and helping each organization to grow. In total, more than 95,000 members participate in Dynamic Communities-managed user groups.

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Topics: Engagement, User Group Communities

How to Get Amazon-Level Personalization (With No Extra Effort)

Written by Julie Dietz on October 10, 2016 at 8:30 AM

I'm attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through "wedding gifts" on Amazon before I figured out what to give the happy couple.

Gift hunting was exhausting and stressful, so I waited until the next day to look for a dress to wear. That, however, went much faster. As soon as I logged on to Amazon I was shown some beautiful, wedding-appropriate dresses (along with a few "congratulations" greeting cards). The dresses were Amazon's suggestion, and that personalized recommendation created an ideal online experience for me.

Amazon is a master at this. They're incredibly effective at engaging their audience through personalization, including on-screen purchase suggestions and personalized emails.

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Topics: Engagement

5 Survey Writing Secrets that Will Get More Responses

Written by Julie Dietz on October 7, 2016 at 8:30 AM

According to association consulting firm, Potomac Core, only 63% of association members feel that they're getting value from their membership fees. That's a scary number, especially as associations struggle to stay relevant in today's marketplace.

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Topics: Online Community Management

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