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How to Decide Between an Open Source or a Proprietary Community Platform

Written by Liam O'Malley on May 23, 2017 at 8:30 AM | 5 minute read

When designing your organization’s website and community, you need to think about what type of platform you want to build it on—in other words, do you want to build it on open source tools, like Wordpress or Joomla, or do you want to go with a proprietary source offered by a software as a service (SaaS) company? 

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Topics: B2B Communities, Associations, Online Community Software, Online Community

Build a Bridge to Maximize the Community Experience With Social Learning

Written by Richard Finstein on May 18, 2017 at 8:30 AM | 2 minute read

If we build it, members will come, right? Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable. However, while knowledge cuts to the core of what attracts people to these organizations, expectations for participation are often not met. So what is the missing piece for creating a successful learning environment for your members?

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Topics: Online Community

The Great News in the Jive Acquisition

Written by Hunter Montgomery | on May 16, 2017 at 11:34 AM | 2 minute read

Last week, Jive announced it was being acquired by Aurea, which would make Jive part of the Aurea customer experience management platform. Whether the deal is good news for Jive and its investors, only time will tell, but it is certainly great news for the social software market, especially for online communities.

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Topics: B2B Communities, Online Community

How to Recruit and Retain Millennial Employees (Hint: Start by Building Community)

Written by Julie Dietz on May 11, 2017 at 8:30 AM | 4 minute read

Some companies naturally attract millennials. They’re the cool ones with foosball tables in their break rooms. But for the rest of the businesses out there, convincing Gen Y that your organization is a great place to work isn’t so easy. If you can’t afford (or don’t want) distracting foosball tables, how do you appeal to young professionals?

The easy answer? Lean on research, including studies and surveys, that flat-out asks millennials what they want.

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Topics: Collaboration Tools, Engagement, Communications, Millennials, Online Community

6 Key Features of the Best Learning Management Systems

Written by Julie Dietz on May 9, 2017 at 8:30 AM | 6 minute read

By 2020, 65% of all jobs in the U.S. will require some type of post-secondary education or training. Unfortunately, colleges and universities aren’t even meeting today’s needs. According to employers, new college graduates don’t have the skills to fill entry-level jobs.

These findings, which indicate a major problem in the education industry, were laid out in a whitepaper from Shelly Alcorn and Elizabeth Weaver Engel. And while the problem for universities is clear, so is the opportunity for associations.

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Topics: Associations, Member Experience, Online Community Software, Online Community

How to Create an Effective Welcome Email Campaign for Your Online Community

Written by Julie Dietz on May 4, 2017 at 8:30 AM | 6 minute read

The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.

How many of those welcome emails can you remember now?

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Topics: Online Community Management, Communications, Member Engagement, Online Community

What Makes a High-Performing Team?

Written by Molly Talbert | on May 2, 2017 at 8:30 AM | 4 minute read

 

Raise your hand if you were ever part of little league or played a high school sport. Or maybe you did Model UN or debate club? Whether it was sports teams or other team-oriented extracurriculars, many of us spent a good chunk of our adolescence learning how to function on a team.

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Topics: Collaboration Tools, Online Community

How Vimeo’s Community Helps Them Create Better Products

Written by Molly Talbert | on April 27, 2017 at 8:30 AM | 6 minute read

We recently caught up with Alexandra Dao, Senior Manager, Research and Customer Insights for Vimeo. Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.

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Topics: Customer Advocacy, Engagement, Online Community

Treat Your Volunteers Like Employees

Written by Molly Talbert | on April 25, 2017 at 8:30 AM | 4 minute read

 

What if the way to motivate your volunteers to come back again and again is to forget for a moment they’re volunteers? What if, instead, the key is to recruit and treat your volunteers like employees?

Many volunteer programs struggle with the same problem - getting a core group to return regularly. A lot of people volunteer at least once, but it doesn’t often turn into long-term commitment. But if you manage your volunteers like employees, thinking about their professional development and giving them important tasks and metrics, then they have an incentive to continue volunteering.

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Topics: Volunteer Management, Online Community

What Can Community Professionals Learn from Influencer Marketing?

Written by Molly Talbert | on April 20, 2017 at 8:30 AM | 4 minute read

Imagine if Google’s Sundar Pichai wrote a guest blog post on your community about the future of cloud computing. Do you think your customers would be excited?

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. It’s an obstacle many community professionals struggle with - especially since the internet is more vast than ever, making it harder to grab anyone’s attention.

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Topics: Online Community Management, Marketing, Engagement, Online Community

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