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What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience

Your Online Community Needs a Mission Statement

Written by Heather McNair on November 9, 2016 at 8:30 AM

One defining characteristic of a leader is having a vision for the future, describing that future and creating excitement around its possibility so everyone works together to make it real. That’s what a mission statement is -- it’s that vision for a better future everyone can rally around. For communities, it’s the impetus that drives micro-actions, like sending a tweet or recommending an answer, to long-term commitments, like becoming a volunteer moderator.

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Topics: Online Community Management

World Usability Day: A Day to Be Celebrated

Written by Lauren Janik on November 8, 2016 at 8:00 AM

There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day. And the list goes on.

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Topics: Community Platforms & Updates, Communications, Engagement

Can Inbound Marketing Apply to Customer Marketing?

Written by Julie Dietz on November 7, 2016 at 8:30 AM

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

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Topics: Customer Communities

Use Triggers to Drive Action and Shape Behavior

Written by Molly Talbert | on November 3, 2016 at 8:30 AM

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO-inducing platform.

So how can you get your community members to do what you want?

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Topics: Online Community Management, Member Engagement

Super Forum After Hours: What DC and Arlington Have to Offer

Written by Kim Deering | on November 1, 2016 at 8:30 AM

How well do you know our nation’s capital? Beyond housing the President and being the epicenter for American politics, DC has so many fun things to do!

While you’re in the area visiting for Super Forum, we hope you have time to at least quickly explore DC and the surrounding areas. The Higher Logic team is proud to call it home, and we love to show off our town.

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Topics: Marketing

The Psychology of Color in Marketing and Branding for Your Association

Written by Christina Green | on October 31, 2016 at 8:30 AM

What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald's chose red and yellow for their color scheme?
  • How about Coke's signature red?
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Topics: Associations, Member Experience

This, Not That: Images for Your Online Community

Written by Lauren Wolfe | on October 27, 2016 at 8:30 AM

Online communities are notoriously difficult to visualize. I’m often asked how I keep finding new, interesting and accurate images to represent online communities and related industry subjects.

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Topics: Online Community Management, Engagement

When Community Members Dive into Politics

Written by Jenny Taylor | on October 25, 2016 at 8:15 AM

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community. Even if you think most members generally see eye to eye, people still have different opinions, which can lead to tension or full blown arguments.

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Topics: Online Community Management, Engagement

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Written by Julie Dietz on October 24, 2016 at 8:30 AM

"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers."

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Topics: Member Engagement

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