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Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM | 4 minute read

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement, Online Community

PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Written by Andy Steggles | on December 20, 2016 at 9:00 AM | 3 minute read


How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? 

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Topics: Online Community Management, Engagement, Online Community

5 Factors that Can Make or Break Your Association Website Redesign

Written by Julie Dietz on December 19, 2016 at 8:30 AM | 5 minute read

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That's how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn't fully think through before work got started.

That's how a website redesign feels.

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Topics: Associations, Marketing Automation, Online Community

Harley Davidson Stumbled Upon Community (And it Saved Them)

Written by Molly Talbert | on December 19, 2016 at 8:30 AM | 4 minute read

 

What makes a Harley Davidson motorcycle special?

You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

But it didn’t used to be that way.

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Topics: Marketing, Customer Communities, Customer Engagement, Customer Advocacy, Online Community

Can Your Online Customer Community Be Fun?

Written by Christina Green | on December 15, 2016 at 8:30 AM | 4 minute read

How do you get people to join and return to your customer community?

It's one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Topics: Online Community Management, Online Community

Who Is Ruling the Community?

Written by Lauren Perkins | on December 14, 2016 at 9:15 AM | 5 minute read

People! Let’s talk about the moving mechanism behind the community. It may sound excessive to say that community is about people, because we all know it to be true. But focusing on all of the important players is essential once the community’s values, goals and subsequent activities, which need to be taken in order to achieve the goals, are ironed out. In the context of this piece, we’ll be talking about people specific to their roles, influence and responsibilities in building a vibrant community.

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Topics: Communications, Online Community Management, Customer Engagement, Online Community

Richard Millington on Getting Unstuck and Achieving Your Community’s Big Wins

Written by Molly Talbert | on December 13, 2016 at 8:30 AM | 3 minute read

Is your community stuck? Or, worse, is it stuck and you don’t even know it?

Richard Millington’s Super Forum breakout session was about just that - figuring out if your community is stuck and, if so, how to successfully move on.

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Topics: Online Community Management, Engagement, Online Community

3 Things Your Conference Attendees Want to Do on Their Phones [Research]

Written by Julie Dietz on December 12, 2016 at 8:30 AM | 5 minute read

77% of people say that when they're attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones.

That means that 90% of your event attendees are on their smartphones.

So where are you?

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Topics: Online Community Software, Marketing Automation, Online Community

4 Things To Do Before Starting a Blog Program in Your Customer Community

Written by Katie Bapple | on December 8, 2016 at 8:30 AM | 5 minute read

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

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Topics: Customer Communities, Online Community

5 Must-Haves for Your Mobile Event Experience

Written by Julie Dietz on December 7, 2016 at 8:30 AM | 5 minute read

I hated the last event app I used.

Every time I opened it, I had to sign in all over again. It didn't save my login information, so I had to manually type in my email address and password multiple times a day.

Then, to make matters worse, the app didn't have all the information I needed. It didn't include the event emails detailing lunch options (I had to dig through my inbox), nor did it have session surveys or a map of the conference center.

Have you ever used an app like that?

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Topics: Online Community Software, Marketing Automation, Online Community

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