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Why You Should Be Measuring Community Vibrancy

Written by Julie Dietz on March 21, 2017 at 8:30 AM | 5 minute read

Charisma, drive, perception – all so-called "soft skills" essential in today’s workplace. Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume.

But how far will Excel get you if you can’t get along with your coworkers or persuade your boss to try a brilliant new idea? While considered less weighty than other skill sets, soft skills are critical for success.

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Topics: Online Community Management, Engagement, Online Community

Improve Your Customer Retention Program with an Online Community

Written by Molly Talbert | on March 16, 2017 at 8:30 AM | 4 minute read

 

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers.

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Topics: Online Community Management, Marketing, Customer Retention, Online Community

How to Increase Participation in Your Online Community Using Social Psychology

Written by Julie Dietz on March 14, 2017 at 8:30 AM | 6 minute read

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. I gave in and started studying. A few months later, my new HTML skills led to a raise. Eventually, they even landed me a better job.

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Topics: Online Community Management, Customer Engagement, Member Engagement, Online Community

Bringing Real-Life Neighborhoods Online: NextDoor’s Privacy Issues

Written by Molly Talbert | on March 9, 2017 at 8:30 AM | 5 minute read

NextDoor reinvented the idea of a neighborhood listserv, and turned what used to be mass emailing into an online neighborhood community. To join, you simply confirm your address via credit card, phone number, or a postcard sent to your house. Once you have access to your neighborhood community, members share all sorts of information, such as garages sales, lost and found items, break-ins, or information about local elections.

It’s an empowering concept that has taken off - as of June 2016, over 100,000 neighborhoods in the United States had joined NextDoor. The idea of real places informing online spaces worked to NextDoor’s advantage.

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Topics: Online Community Management, Online Community

Online Communities are Organizational Silo Breakers

Written by Molly Talbert | on March 7, 2017 at 8:30 AM | 3 minute read

 

What department should be involved in their organization’s community? Generally, people would say it depends on what type of community it is. Some might say support, since communities are a natural gathering place for customers to seek help. Others might say human resources, if it’s an employee intranet.

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Topics: Engagement, Marketing, Online Community

Meet Your Community Manager: Katie Bapple

Written by Julie Dietz on March 2, 2017 at 8:30 AM | 4 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We’re introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this seventh installment, we’re introducing our newest community manager, Katie Bapple.

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Topics: Online Community Management, Online Community

6 Quick Website Tweaks that Make a Big Impact

Written by Julie Dietz on February 28, 2017 at 8:30 AM | 6 minute read

If you watch budget design shows on TV, you know that one of the designers’ favorite tricks is paint. It’s cheap, fast, and gives a whole new look to furniture and walls. Rarely do you see a makeover on a budget that doesn’t at least paint an accent wall. White walls hardly ever remain white.

Websites are the white wall of your marketing plan. You can make little changes to pique people’s interest and move potential customers and members further down the sales funnel.

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Topics: Marketing, Customer Experience, Member Experience, Marketing Automation, Online Community

The Role of Online Communities and Customer Portals in Sales Enablement

Written by Mark Lowry on February 23, 2017 at 8:30 AM | 7 minute read

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them.

In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone. But today, sales professionals don’t always need to meet prospects for lunch or call them to get the ball rolling. Now they can jumpstart the sales process – dare we say turbocharge it – by using online tools.

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Topics: Customer Communities, B2B Communities, Customer Success, Online Community

Lessons From the (Long) History of Online Communities

Written by Molly Talbert | on February 20, 2017 at 8:30 AM | 5 minute read

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth.

Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually. (Believe it or not, there is a difference between the internet and the web.) Communities sprang out of that connectedness - communities such as The WELL, UseNet and ARPANet, which began as early as the ‘70s and ‘80s.

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Topics: Online Community Management, Online Community

Higher Logic Acquires Kavi: Powerful Collaboration for Thriving Communities

Written by Rob Wenger on February 16, 2017 at 1:06 PM | 2 minute read

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry. Now we can’t wait to introduce the newest member of the Higher Logic community family: we have acquired Kavi, an online collaboration software company.

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Topics: Community Platforms & Updates, Communications, Engagement, Online Community

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