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12 Top Association Articles from 2016

Written by Christina Green | on December 28, 2016 at 8:45 AM

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Topics: Associations

Successful Communities Give Up Power

Written by Molly Talbert | on December 28, 2016 at 8:00 AM

 

It may sound counter-intuitive, but it’s true - successful communities give up power.

No, that doesn’t mean they throw out their community guidelines and nix all the rules - a certain amount of structure is important. But over-management is sure to kill engagement, which is the last thing you want.

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Topics: Online Community Management

Five Social Media Marketing Trends for 2017

Written by John Foley, Jr. | on December 27, 2016 at 9:30 AM

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. 

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Topics: Marketing, Social Media

4 Ways to Use Nostalgia to Grab Your Customers' or Members' Attention

Written by Christina Green | on December 27, 2016 at 8:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can't Go Home Again.

Maybe he's right that we can't go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Topics: Online Community Management

What's Next? 6 Membership Trends to Watch in 2017

Written by Christina Green | on December 22, 2016 at 8:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it's nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word "laptop" with the same reverence of someone talking about the "goose that laid the golden egg." In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Topics: Associations, Member Experience

How to Write Great Online Bios for Social Networks and Other Online Communities

Written by Ray Flores on December 21, 2016 at 8:30 AM

In every group, there's someone quiet - someone who's shy and listens more than they speak.

How do you interact with that person?

Face-to-face, you might try to draw them out of their shell, asking questions and slowly getting a sense of their personality. But what about online? When you're interacting over the internet, if someone doesn't speak or share much about themselves then there's really no way for you to get to know them.

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Topics: Communications, Engagement

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement

PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Written by Andy Steggles | on December 20, 2016 at 9:00 AM


How has community engagement evolved, from setting benchmarks to developing custom measurements for your organization? 

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Topics: Online Community Management, Engagement

5 Factors that Can Make or Break Your Association Website Redesign

Written by Julie Dietz on December 19, 2016 at 8:30 AM

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That's how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn't fully think through before work got started.

That's how a website redesign feels.

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Topics: Associations

Harley Davidson Stumbled Upon Community (And it Saved Them)

Written by Molly Talbert | on December 19, 2016 at 8:30 AM

 

What makes a Harley Davidson motorcycle special?

You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

But it didn’t used to be that way.

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Topics: Customer Communities, Customer Engagement, Customer Advocacy

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