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Explore the Higher Logic Blog:Online CommunityMarketing Automation

An Introvert’s Guide to Growing a Private Online Community

Written by Julie Dietz on July 6, 2017 at 8:30 AM | 5 minute read

Several years ago, ASAE’s keynote presentation was by Susan Cain, author of Quiet: The Power of Introverts in a World that Can’t Stop Talking. Her talk – and her book – changed my world.

While society applauds the gregariousness of extroverts and those who can “work a room,” Susan Cain clearly explains what introverts bring to the table. What is particularly amazing is how she sees introverts thriving in social media. Because introverts can, in fact, be some of the most successful social media and online community managers, all despite their tendency to keep to themselves.

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Topics: Online Community Management, Member Experience, Member Engagement, Online Community

5 Ways You Know It’s Time to Grow Your Community Management Team

Written by Julie Dietz on June 29, 2017 at 8:30 AM | 4 minute read

Growth can be a predicament for any team in any organization. Too early, and you’re shouldering additional cost before it’s warranted. Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience.

That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development, and mentoring. In the beginning, one or two people may be able to manage all these projects, but they will likely become strapped for resources as demand grows. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results.

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Topics: Online Community Management, Member Experience, Member Engagement, Online Community

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Written by Julie Dietz on June 27, 2017 at 8:30 AM | 4 minute read

Email can be overwhelming. Many of us let emails sit, often with good intentions of getting to them later, which results in emails not being opened or read at all.

Email communication suffers when we’re busy or our inboxes are clogged with to-dos. That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention.  Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

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Topics: Communications, Marketing, Associations, Member Engagement, Marketing Automation, Online Community

How Small-Staff Associations Can Get People to Come Back to their Websites (Without Extra Work)

Written by Julie Dietz on June 22, 2017 at 8:30 AM | 4 minute read

Do more with less.

That’s what associations and nonprofits are often tasked with, especially when a small staff is doing website work on top of events, benefit programs, and membership management. Putting your staff in charge of web management means they’re also tasked with attracting more new visitors to your website and convincing everyone – from new visitors to current members – to come back for more.

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Topics: Associations, Member Experience, Nonprofits and Charities, Online Community

Three Top Takeaways from the 2017 State of Community Management Report

Written by Molly Talbert | on June 20, 2017 at 8:30 AM | 4 minute read

How does your community stack up against all the rest? Are your ‘best practices’ really the best?

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace. This year, The Community Roundtable uncovered incredible insights by surveying more than 300 communities of all types, sizes and ages.

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Topics: Online Community Management, Engagement, Online Community

The 6 Biggest Business Benefits of Starting a Branded Online Community

Written by Hunter Montgomery | on June 15, 2017 at 8:30 AM | 6 minute read

What drove your last business initiative?

For most of us, the answer revolves around meeting goals and improving the bottom line. We launched our latest project to be more efficient, increase sales, or improve retention.

Those are the same reasons why business executives are starting branded online communities.

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Topics: Customer Communities, Customer Retention, Customer Support, Customer Advocacy, Online Community

How Switching to a Private Online Community Helped the Association of Professional Dog Trainers (APDT) Double Community Engagement

Written by Molly Talbert | on June 13, 2017 at 10:35 AM | 3 minute read

 

The Association of Professional Dog Trainers (APDT) once served its members with a Yahoo Group, but only a few hundred members signed up to participate on the platform. Something wasn’t right. APDT needed to find a way to broaden their reach, connecting more members to each other and to the organization.

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Topics: Member Communities, Associations, Member Engagement, Online Community

3 Features to Look for in an Online Community App [Research]

Written by Julie Dietz on June 8, 2017 at 8:30 AM | 4 minute read

We’ve heard about the importance of mobile for years. Everything needs to look just as good on a smartphone as a laptop, whether you use responsive design or an app. But which is better? An app or responsive design?

Responsive design is essential for any website (don’t buy a website theme or work with an agency that doesn’t support it) but you should also consider that 90 percent of time spent on mobile is spent in apps. So if your association or business wants to make engaging mobile users in your online community a priority, an app is the way to go.

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Topics: Communications, Online Community Software, Member Engagement, Online Community

Online Community Platform vs AMS Add-On: What Software Does Your Association Need?

Written by Andy Steggles | on June 6, 2017 at 8:30 AM | 4 minute read

Online communities are now better known for their ability to improve member engagement, satisfaction, and retention than they were even a few years ago. It makes sense, then, that more and more associations are considering, or expanding, their online community plans.

With this rise in interest comes an increase in online community software options. Companies that previously focused on database work, such as association management software (AMS) providers, now offer community modules as an add-on to their main product.

But are add-on options right for your association? It’s certainly convenient to nestle your community within the AMS you’re already familiar with. But will it achieve the same results as a dedicated community platform?

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Topics: Member Communities, Associations, Online Community Software, Member Engagement, Online Community

5 Tips for Increasing Donations to Your Nonprofit

Written by Julie Dietz on June 1, 2017 at 8:30 AM | 4 minute read

Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities.

These now-influential nonprofits wouldn’t have made it far without the help of their loyal supporters. Nonprofit supporters are the foundation of change-driven organizations, often contributing volunteer and advocacy hours as well as funding for essential projects.

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Topics: Communications, Engagement, Nonprofits and Charities, Marketing Automation, Online Community

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