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Explore the Higher Logic Blog:Online CommunityMarketing Automation

How to Drive Traffic to Your Community Using Social Media

Written by Teah Hopper | on November 28, 2017 at 8:30 AM | 3 minute read

We are busy people. And there is a constant battle for our attention. Some people tend to spend their time on Facebook and others on Instagram. Our communities are in constant competition with these other platforms, so why not use them to our advantage? Go where your members go.

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Topics: Social Media, Online Community Management, Online Community

The Intersection of Online Communities and Marketing Automation

Written by Abigail Conlon on November 21, 2017 at 8:30 AM | 3 minute read

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

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Topics: Marketing, Online Community Software, Online Community, Marketing Automation

How Can Your Online Community Go Viral?

Written by Julie Dietz on November 16, 2017 at 8:30 AM | 4 minute read

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Luckily, Dr. Jonah Berger’s research has uncovered the exact opposite, and his Super Forum keynote discussed research that shows people are quite predictable. Better yet, when you learn the social science behind why people make certain decisions, you can craft marketing campaigns that go viral.

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Topics: Marketing, Online Community Management, Online Community

5 Lessons to Help You Start Using Data Science

Written by Julie Dietz on November 14, 2017 at 8:30 AM | 4 minute read

What comes to mind when you think about the term “data science”?

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Topics: Associations, B2B Communities, Customer Experience, Online Community, Marketing Automation

Evolving Your Community as It Grows

Written by Molly Talbert | on November 9, 2017 at 8:30 AM | 3 minute read

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years.

To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years?

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Topics: Online Community Management, Customer Advocacy, Online Community

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Written by Julie Dietz on November 7, 2017 at 8:30 AM | 4 minute read

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more.

Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there are a few issues that come up consistently during B2B sales experiences. To help improve your sales efforts, below are B2B buyers’ five biggest turn-offs and tips for maximizing your company’s sales experience.

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Topics: B2B Communities, Communications, Online Community

4 Customer Retention Metrics You Can Find in Your Online Community

Written by Julie Dietz on November 2, 2017 at 8:30 AM | 4 minute read

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

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Topics: Customer Retention, Online Community Management, Customer Engagement, Online Community

Stop Torturing Your Members—Simplify Your Process by Following the 3 C’s

Written by Julie Davis on October 31, 2017 at 8:30 AM | 2 minute read

Members of organizations today are tech savvy and expect their interactions with your organization to be easy and meaningful. They don’t want to feel “tortured” by a complicated system requiring a bunch of extra steps to complete a simple task like membership renewal or event registration. To help organizations simplify their processes and stop the “torture,” consider a solution that takes into account these 3 C’s: Content, Commerce and Community.

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Topics: Associations, Online Community

How to Get Association Members Volunteering

Written by Molly Talbert | on October 26, 2017 at 8:30 AM | 3 minute read

Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. 

But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.

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Topics: Volunteer Management, Associations, Online Community, Marketing Automation

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Written by Andy Steggles | on October 25, 2017 at 8:30 AM | 5 minute read

The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances.

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities.

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Topics: Associations, Member Experience, Online Community

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