Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).
We hope you enjoy getting to know the first community manager we’re introducing, Jenny Taylor.
Q: What excites you about community management?
A: Community management, to me, combines some of my favorite things: working with people, feeling like I’m making a difference and social strategy. I love learning about people's stories and discovering ways that a community can help them find answers from their peers or experts. It’s such a great concept of making something so big (the big, scary internet) feel intimate and personal. How cool is it to think you can form real connections with people you meet online? I realize this concept has been around for a long time, but it’s exciting to see tools that help facilitate these relationships and information sharing. It’s also great to feel like I’m getting some mileage out of my sociology degree. There’s a lot of sociology and psychology when you’re talking about getting large groups of people to interact, and I love applying those concepts!
Q: How did you get into community management?
A: I kind of fell into community management at my former job, so I’d like to think community management found me. I was doing a lot of tasks that an online community tool does in several separate, painful spreadsheets and one-off tools. There finally came a day when my former boss introduced me to the concept of online communities and community management, and said “Go find one and launch it.” It turned out to be an exciting adventure that led me here!
Q: Favorite community management resource?
A: FeverBee and Higher Logic! FeverBee has a daily blog sent directly to your inbox and it has been the first thing I read every morning for the past year or so. Richard Millington, the founder, posts really practical, easy to follow tips and I highly recommend it! Also, not to sound like a teacher’s pet, but I spent a lot of time perusing Higher Logic’s blog and attending their webinars as I was learning about community management. I used to run webinars and know how hard it is to put on an engaging event, and Higher Logic does it so well.
Q: What's your favorite book?
A: Choosing a favorite book is nearly impossible! I’m going to instead choose a book I am currently reading, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing. A friend recommended this book to me and I have been earmarking so many pages, trying to channel my inner Zen to sort through the “stuff” I’ve accumulated over the past several years. I’m about to move, so this book has been very eye opening and helped me part with things that don’t really add any value to my life. I have a sneaking suspicion this book also helps on more than one level when it comes to “tidying up” your life.
Q: Dog or cat? (Or neither?!)
Dog. I have had a dog for as long as I can remember. Dogs are a huge part of my life and I’m so excited to have just gotten my first dog that I own (as opposed to a family dog)! His name is FlapJack and he’s a big ball of love that greets me at the door when I get home. He is currently running for the title of “Most Spoiled Dog in the World.”
Jenny is a part of the community management team at Higher Logic. She works with clients to implement strategies and best practices to ensure their community produces the most engaged members possible. Prior to Higher Logic, Jenny was ingrained in the nonprofit sector as a grant writer, marketing specialist and—you guessed it—a community manager.