The latest installment in Sarah's video blog includes some easy, breezy advice for creating summertime content on your community. Enjoy!
Hi everyone. This is Sarah Robinson, author of "Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities." In my last video post, I talked about creating content for your members that was really light and easy to digest, like a summer menu at a restaurant. In this video, what I want to talk about is how you can easily and lightly create content. I want the menu to be for you this time, instead of your members, because I don't know about you, I checked the thermometer just a few minutes ago and it's 99 degrees where I live. When it's this hot, it's really hard for me to consistently muster the creativity I need to create fantastic content.
I've got three ideas for you for how you can lightly and easily create fantastic content during these dog days of summer.
- Ask your community a question, a highly relevant question that people sharing the answers would be valuable to everyone in the community. Then you can compile those answers into a post. You don't just mush them all together. You list each response one-by-one. If you have a photograph, great, then include the person who responded, their name, what organization they belong to and any other relevant information you might have. What this does is makes your community members the stars of the show. If you've paid attention to anything I've talked about, it's really important if you want a fiercely loyal community, to find ways to make your community members the stars of the show, and this is a really simple way to do that. Ask them a question. Put a post together with each answer listed separately. Give credit to the person who gave the answer, and then you've got a really great, valuable piece of content.
- Ask some of your most loyal, reliable community members to create content for you. Give them four or five topics to work with so they're not flying blind, and let them create a piece of content. It can be a video or written material, whatever works best for your community, but let some of your community members do that content creation for you. Again, another light, breezy way for you to create highly relevant content that has the added benefit of making your m embers the stars of the show.
- Now, the last one happens to be my favorite because I think it is a lot of fun to do, and that is ask your members to create 30-45 second videos of something specific. Maybe it's a commercial for your organization or something just really light and fun for summer; or how they handle a certain kind of situation that's common to everybody. It doesn't really matter as long as it's something that's relevant but yet has some fun to it, so they have fun creating those videos. Make sure you have criteria so people know exactly what is acceptable and what's not acceptable, and tell people you're not going to be able to post all of the videos, but you're going to do your best to post as many as you can.
Once you get them in, you can do a couple of things. You can either splice them together into one long video and have one piece of content, or you can rotate and post a video every day or week. Again, give credit, pictures, names, names of the organization and anything else you've got, to the group that has submitted the video. This is light and easy content creation for you and makes your community members the stars of the show.
That's what I have for you, really light, easy breezy fare. This time it's for you, the community managers, a way that you can, even when it's super hot outside and your creativity and energy is waning, you can create some really fantastic content and also really elevate the profile of the members of your community. I'll be curious if you have other ideas on ways that you can create some easy, breezy content.
I would love to hear about it or I'd love to talk about these ideas in the Comments section, so be sure to leave a comment if you have a question.