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Shayna McGroggan

Shayna educates on marketing automation for Higher Logic. She has been a passionate digital marketer since 2010, with experience in email marketing, SEO, content marketing, social media management, and of course automated campaigns.
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Recent Posts

Email Marketing vs. Marketing Automation

Written by Shayna McGroggan | on January 18, 2018 at 8:30 AM


Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.

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Topics: Email Marketing, Marketing Automation

10 Tips for Documenting Automated Campaigns

Written by Shayna McGroggan | on January 11, 2018 at 8:30 AM

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks.

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Topics: Marketing Automation

The Evolution of Experience with Marketing Automation

Written by Shayna McGroggan | on December 14, 2017 at 8:30 AM

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.

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Topics: Marketing, Member Experience, Customer Retention

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