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Rob Hefferon

Rob Hefferon is our summer marketing intern and a Junior at Williams College. Rob studies Spanish and Political Science during the year, but is enjoying a change of pace with the Higher Logic marketing team. In his free time, Rob enjoys honing his barista skills, building things, and supporting his hometown Washington Nationals.
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Recent Posts

Make Your Community a Habit

Written by Rob Hefferon on September 12, 2016 at 8:30 AM

Make your online community a habit for members, customers and users

What was the first thing you did when you woke up this morning? If you’re like me, you may have instinctively rolled over and grabbed your phone to check your Facebook news feed. Once I login, I post comments, respond to friends, and share content. Wouldn’t your community benefit from this level of engagement from your members?

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Topics: Online Community Management, Engagement, Social Media

How to Make Culture, Not Perks, Work For Your Organization

Written by Rob Hefferon on August 17, 2016 at 8:30 AM

How to make culture, not perks, work for your organization

Have you heard of Google’s nap pods? What about Yahoo’s offer of free food for employees? These types of workplace perks are everywhere these days, but they may actually be harming your organization.

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Topics: Millennials, Collaboration Tools

Building Community: Real Towns Inform Online Spaces

Written by Rob Hefferon on August 1, 2016 at 9:00 AM

Building Community Real Towns Inform Online Spaces

Starting an online community can seem like a daunting task at first. It’s easy to think that you need experience with other online communities to build a successful one for your own organization. However, while communities on a screen seem like a new phenomenon, their goal is to mimic a real-life community. So, rather than seeing yourself as the community manager of an online group, try imagining you are the town planner in charge of helping a new town get off its feet. By putting yourself in this mindset you can set your community, and yourself, up for long-term success.

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Topics: Online Community Management, Engagement

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