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Paul Schneider

Paul is the VP of Business Development at Higher Logic and co-founder of software company, Socious. Prior to Higher Logic, Paul spent much of his career in marketing and sales, with over 10 years of specific technical sales experience. In 1998, Paul became a founding partner of The Isadore Group, a PeopleSoft Higher Education consulting firm, which was acquired in the fall of 1999. When Paul is not working, he loves to coach his kids’ sports teams, spend time with his family, and work out.
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Recent Posts

Membership Management for the New Generation

Written by Paul Schneider on May 3, 2011 at 9:17 AM | 2 minute read

Membership. All or Nothing?

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Topics: Associations, Member Experience, Marketing Automation, Online Community

5 Tips for Upgrading to New Online Community Software

Written by Paul Schneider on April 26, 2011 at 7:05 AM | 3 minute read

Now that more and more associations have been using online communities for a few years, there comes a time when you outgrow your online community and need to graduate to a full membership engagement platform.

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Topics: Online Community Software, Online Community

10 Questions to Ask Members Before Launching an Online Community

Written by Paul Schneider on March 29, 2011 at 10:41 AM | 3 minute read

What Can Your Online Member Engagement Strategy Learn from a Jury Trial?

I was recently selected for jury duty. It was for a civil case where a man went into a bar, drank too much, and hit a lady after leaving in his car. No one was killed, but the lady was hurt in the car. I was not chosen to sit on the jury, but I did make it all the way through the jury selection process.

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Topics: Member Communities, Online Community

8 Signs You Have Outgrown Your Online Community Platform

Written by Paul Schneider on March 22, 2011 at 8:30 AM | 3 minute read

You know when a child turns 18, it is time to start taking life more seriously. When a caterpillar spins a cocoon, you know that a major change is at hand-but how do you know when your online member community needs an upgrade?

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Topics: Community Platforms & Updates, Associations, Online Community

Online Community SmackDown: Forums vs. Listservs

Written by Paul Schneider on March 15, 2011 at 8:11 AM | 3 minute read

When Associations Have to Choose, It's Their Members That Lose.

There has been a debate brewing for several years over whether forums or listserv are more effective in engaging members of an association. In the past, the discussion has even been framed as listservs vs. private member communities. However, this is not an accurate way to help associations make member engagement technology decisions. Online community software designed for mid-sized and large associations should have both forum and listserv functionality built-in to allow organizations to engage members in their private community using the methods that their members are most comfortable with.

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Topics: Associations, Online Community Software, Online Community

5 Things Software User Groups Need to Know About Online Communities

Written by Paul Schneider on March 8, 2011 at 10:39 AM | 3 minute read

Like their association counterparts, user groups are looking to online communities to grow their organization, take some membership management tasks off the shoulders of volunteers, and give their members the online tools they need to engage with other members and the organization.

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Topics: User Group Communities, Online Community

How Your Online Community Can Make Your Conference a Success

Written by Paul Schneider on March 3, 2011 at 8:54 AM | 1 minute read

With conference attendance down in recent years, many groups have looked at their online community as a means of carrying through the networking and educational benefits that members used to enjoy from their conference. This has resulted in groups looking at the online community and the event as two separate entities.

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Topics: Online Community Management, Engagement, Associations, Online Community

10 Ways to Engage Members In Your Online Community

Written by Paul Schneider on December 2, 2010 at 1:25 PM | 2 minute read

Well now I can say I am a published author, kind of. My article 10 Ways to Engage Members in Your Online Community for ASAE Associations Now made it into the December 2010 edition. Good stuff! Here it is:

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Topics: Member Engagement, Online Community

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