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Paul Schneider

Paul is the VP of Business Development at Higher Logic and co-founder of software company, Socious. Prior to Higher Logic, Paul spent much of his career in marketing and sales, with over 10 years of specific technical sales experience. In 1998, Paul became a founding partner of The Isadore Group, a PeopleSoft Higher Education consulting firm, which was acquired in the fall of 1999. When Paul is not working, he loves to coach his kids’ sports teams, spend time with his family, and work out.
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Recent Posts

How to Generate Revenue From Your Online Community Through Sponsors or Vendors

Written by Paul Schneider on August 26, 2015 at 8:30 AM | 4 minute read

The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.

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Topics: Engagement, Online Community

Quick Tip: The Golden Rule of Creating a Successful Online Community

Written by Paul Schneider on August 19, 2015 at 8:01 AM | 2 minute read

In our day-to-day conversations with our customers and organizations considering launching an online community, one of the questions we hear most often is:

"What do I need to do to create a successful online community?"

So today, I'm going to tell you my golden rule. I call it "the three P's of successful online communities."

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Topics: Online Community Management, Online Community

6 Non-Tech Tips for Creating a Private Online Community for Customers

Written by Paul Schneider on October 23, 2012 at 10:31 AM | 2 minute read

With more and more companies looking to create a private online community, many executives are on the lookout for the best way to go about it.

Surprisingly, many organizations think that the success of their customer community is solely based on the technology they choose. The truth is that there are a lot of non-technical items that can make or break your online community.

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Topics: Customer Communities, Online Community

4 Must-Have Features for Every User Group Online Community

Written by Paul Schneider on August 28, 2012 at 1:52 PM | 4 minute read

A company's user groups are an important part of their customer management strategy. The benefits can be profound - from enhancing support to building client and corporate relationships to differentiating a company in a competitive market.

One of the most important elements of a user group is their private online community. However, there are numerous social features in online community software and many companies don't know which features they should include in their user group community to create value for customers and keep members engaged.

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Topics: Online Community Software, Online Community

10 Elements of Leading B2B Social Business Software - Part 2

Written by Paul Schneider on November 22, 2011 at 10:57 AM | 2 minute read

Having recently returned from 4 days of meeting innovators and listening to great content about building community and the social enterprise at the Enterprise 2.0 Conference, we wanted to share with you the 10 qualities most important to a leading B2B social business platform. Don't miss part one of this article for characteristics 1-5.

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Topics: B2B Communities, Online Community

10 Characteristics of Leading B2B Enterprise Social Platforms - Part 1

Written by Paul Schneider on November 17, 2011 at 8:05 AM | 2 minute read

At the end of the summer, Forrester released the Q3 Wave Report for Enterprise Social Platforms. Though the report highlighted the players you would expect, the lead author, Forrester analyst Rob Koplowitz, said the report was not a straight ranking but rather a "measurement of breadth of capabilities." He went on to make the point that, "The catch is that features considered essential to one enterprise can be irrelevant to another."

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Topics: B2B Communities, Online Community

How to Set Online Community Goals & Metrics [Quick Concept]

Written by Paul Schneider on October 6, 2011 at 8:30 AM | 3 minute read

In business, there are times where you should focus on the end of the race before you think about the beginning. Planning an online customer or member community is one of those times.  There are many different ‘flavors' of online community software and social business platforms.  Though the tools and methods you use are largely determined by what you want to accomplish with them, the role measurement and analytics play in the success of your private online community is always very important.

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Topics: Online Community Management, Customer Communities, B2B Communities, Online Community

Using Your Online Community After an Event [Quick Concept]

Written by Paul Schneider on September 21, 2011 at 9:50 AM | 3 minute read

In keeping with our mission to help companies and membership organizations create successful online customer communities, every week or two, we are going to break down a community or engagement-related concept into digestible ideas and actionable tips. In this post, we are going to cover the value of a gated online community after an event or conference.

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Topics: Online Community Management, Online Community

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

Written by Paul Schneider on August 11, 2011 at 8:43 AM | 3 minute read

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

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Topics: Online Community Management, Engagement, Online Community

12 Ways Private Online Communities Make Associations More Successful

Written by Paul Schneider on May 18, 2011 at 4:08 PM | 4 minute read

Many times we write about some of the more advanced features and practices around managing a private online community. However, many membership-based organizations are still in the investigation stage of how an online member community can help them tackle the major challenges facing associations today.

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Topics: Member Communities, Online Community

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