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Nick Davis

Nick is a digital marketing coordinator with expertise in HubSpot and developing automated campaigns. He also works regularly on client and prospect engagement through events and partnerships. In his free time, Nick enjoys trying new restaurants and spending time with his family and retired racing greyhound, Nora.
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Recent Posts

6 Tips to Help Community Managers Write Effective Emails

Written by Nick Davis on February 16, 2016 at 8:30 AM | 6 minute read

I'm sure by now everyone is familiar with the Exact Target study that says about 91% of us check our email every day. It's this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

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Topics: Member Engagement, Marketing Automation, Online Community

How to Measure the Business Impact of Your Customer Community

Written by Nick Davis on February 9, 2016 at 8:30 AM | 4 minute read

Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn't always the reason that companies decide to invest in a community platform. Customer engagement isn't your end game!

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Topics: Customer Communities, B2B Communities, Customer Success, Online Community

Online Community Management: How to Ask Questions that Will Get People Engaged

Written by Nick Davis on January 19, 2016 at 8:59 AM | 4 minute read

Why does an organization choose to build an online community? Reduce support costs? Product feedback and update suggestions? Drive sales? Well, all of these business outcomes aren't possible if your community members aren't engaging with each other.

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Topics: Online Community Management, Engagement, Online Community

How to Get Customers Hooked on Engaging in Your Online Community

Written by Nick Davis on January 13, 2016 at 8:30 AM | 4 minute read

If you have managed an online community at some point in your career, you know that the 'member to engaged member' ratio is a pretty widely adopted metric throughout the online community space. You also probably know that that metric leaves a lot to be desired.

In case you're not familiar, the numbers break down like so:

  • 1% of visitors to your community register to join
  • 15% of those who register actually participate
  • 20% of those who participate will continue to be active in 6 months
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Topics: Customer Engagement, Online Community

Why More Companies Are Building Communities

Written by Nick Davis on January 6, 2016 at 8:30 AM | 2 minute read

Why are so many companies building online communities?

I'm sure that I'm not the only one who is filled with that sense of dread when approaching a car lot. I know that the minute I step out of my car I'll be swarmed with sales people desperate to meet their monthly sales quota. Nobody likes a hard sell, and that's why companies are increasingly building online communities to keep current and prospective customers informed and engaged.

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Topics: Customer Communities, Online Community

The 9 Most Popular Online Community Management Articles of the Year

Written by Nick Davis on December 29, 2015 at 12:15 PM | 5 minute read

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016.

Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it's just as important that you spend some time developing a strategy for your community going into 2016.

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Topics: Online Community Management, Online Community

3 Online Community Management Tools That Turn Members into Contributors

Written by Nick Davis on December 22, 2015 at 11:31 AM | 4 minute read

 

As a community manager, your primary goal is to ensure the success of your community. Okay, but that's pretty broad. What does that really mean? Well, it usually means that you're really responsible for keeping your community members engaged and participating.

This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? How do you make your community feel relevant to your members?

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Topics: Online Community Management

The 10 Most Popular Member Engagement Articles of the Year

Written by Nick Davis on December 17, 2015 at 9:00 AM | 4 minute read

As 2015 draws closer to an end, I think that most of us are probably asking ourselves the same question: Where did that year go?

Socious pumped out a lot of relevant and useful information in the past year to help you strengthen customer relationships and build more active online communities. We published so many new tips that it may have been difficult to get to it all.

So, with that in mind, we've compiled the top tips from the year in one place. Here are the most read articles from 2015 written specifically to help associations and other member-based communities.

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Topics: Associations, Member Engagement

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays

Written by Nick Davis on December 15, 2015 at 1:08 PM | 4 minute read

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

To make community management more concrete, it can be helpful to pull lessons from the communities around us every day, and at no other time of year are communities more valuable than the holidays.

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Topics: Online Community Management, Online Community

How to Cultivate Customer Advocates in Your Community

Written by Nick Davis on December 8, 2015 at 8:30 AM | 5 minute read

As buyers' habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.

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Topics: Customer Advocacy, Online Community

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