Crowdsourcing is a big topic these days. Kickstarter allows people to fund business ideas they believe in. Waze combines GPS navigation with real-time updates from other drivers. Volunteers created and continually update Wikipedia, the vast online encyclopedia. Dividing small amounts of work between many people has powerful effects that positively impact us all.
As the crowdsourcing movement shows us, everyone has the potential to affect change. The trick is finding simple, quick ways for people to lend a hand. All communities have this potential, but actually creating ways to harness this “cognitive surplus” can be difficult. How can you effectively help your community lend a hand in content creation for your organization?