<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner
Explore the Higher Logic Blog:Online CommunityMarketing Automation

Molly Talbert

Molly is a content writer at Higher Logic and regular contributor to the blog. Previously, she did client services and social media for a small leadership development company. In her down time, Molly reads through the internet, bikes, hikes and day dreams about her home state, New Mexico. She graduated from Middlebury College in Vermont where she studied the environment and writing, learned how to mountain bike through mud and helped edit the student newspaper.
Find me on:

Recent Posts

Community Versus Social Media

Written by Molly Talbert | on April 6, 2016 at 9:00 AM | 6 minute read

Don’t build your house on rented land.

If you’re thinking about creating a branded community, I’m sure you’ve heard this phrase before. But are there actual repercussions to creating a community on a social platform (i.e. “rented land”)?

Read More »

There is 1 Comments | Join the conversation.

Topics: Social Media, Online Community Software, Online Community

Can Community Double As Intranet for Your Organization?

Written by Molly Talbert | on April 5, 2016 at 9:00 AM | 4 minute read

You figured out the recipe for member engagement. Can you work the same magic on your employees?

Intranets have a reputation for being underused and clunky, but that doesn’t have to be the case. Instead of thinking about it as an intranet, think about it as a staff community, where people go for professional support and fun.

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Engagement, Online Community

The Power of Transparency: How BART Responded to Angry Riders

Written by Molly Talbert | on March 30, 2016 at 9:00 AM | 4 minute read

Usually, when you tweet a 140 character rant at a public transportation account, nothing happens. If you’re lucky, you’ll get retweeted by someone else. But most likely your tweet just ends up in a feed with dozens of other similarly angry tweets venting about delays and congestion during rush hour.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Social Media, Customer Support, Marketing Automation, Online Community

When Do You Know Your Customers Want a Community?

Written by Molly Talbert | on March 23, 2016 at 9:30 AM | 4 minute read

Everyone is talking about customer communities these days. But when do you know it’s actually time to bite the bullet and get one?

There are tactics for ensuring a new customer community launch is successful, but at the end of the day, if your customers don’t want it, they won’t use it.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, B2B Communities, Customer Engagement, Online Community

Reduce Customer Support Costs the Community Way

Written by Molly Talbert | on March 22, 2016 at 9:00 AM | 4 minute read

Do you want to make customer support fun for your customers?

And save money for your company?

Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product. But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. And reducing support cost is a top three reason 30 percent of companies start a community, according to the in CMX and Leader Networks Keys to Community Readiness and Growth study.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Customer Support, Online Community

Stay On Top of Copyright Law for Your Online Community

Written by Molly Talbert | on March 21, 2016 at 9:00 AM | 5 minute read

Copyright laws can be confusing, mostly because the internet often feels like the wild west -- very few people actually have a clear picture of what’s legal and what’s not, so they tend to make up their own rules. To complicate things even more, many people do illegal things -- like use a photo they don’t own -- without even realizing the potential consequences.

As scary or overwhelming as copyright laws can be, they help you protect your community’s content. You don’t want someone else to steal and repurpose it! Rather than only seeing copyright laws as confusing and stressful, know they do have a valuable place.

Read More »

There are 2 Comments | Join the conversation.

Topics: Online Community Management, Online Community

A Recipe for Renewal: Optimize Your Renewal Rate and Grow Your Numbers

Written by Molly Talbert | on March 15, 2016 at 9:30 AM | 5 minute read


What’s the secret recipe for building your community with lifelong members? It boils down to this equation: engagement plus satisfaction equals member renewal. Easy, right?

The longer members stay, the better for everyone. If your goal is to grow your community, increasing member retention is an important piece to hone in on. As members stay longer, they build more connections, entrenching themselves deeper into the organization and community culture. Their life would be different -- and worse -- without the community. That’s what you want, and it’s one of the most powerful factors for your community’s success.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Engagement, Member Retention, Marketing Automation, Online Community

Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Written by Molly Talbert | on March 10, 2016 at 9:30 AM | 4 minute read

More often than not, we’re bombarded with unhelpful, annoying ads. But it doesn’t need to be that way. Sometimes ads are so on-point -- targeted directly at you -- that they’re actually helpful. They’ve finally hit their target audience, which makes everyone happy -- advertisers make money because they sold you a product, and you’ve solved a problem by making a purchase.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Marketing, Online Community

Community Empowers Brand Ambassadors

Written by Molly Talbert | on March 7, 2016 at 10:00 AM | 6 minute read

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). If you’re not good at telling your story and conveying your message, you won’t grow. Or, if you do, it’ll be an uphill battle trying to convince people what you already know.

True, stellar marketing on your part is critical for growth, but don’t forget about your greatest, strongest asset -- your customers. They’re the most trustworthy information source for any prospective customer. Who better to answer questions than similar people, with similar needs who went through a similar process -- and picked you at the end of it?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Advocacy, Online Community

Seven Reasons to Streamline Your Platforms

Written by Molly Talbert | on March 3, 2016 at 9:30 AM | 5 minute read

Starting a community can be intimidating, especially for small organizations -- you don’t have the same pool of resources as larger organizations do. But that doesn’t mean you can’t -- or shouldn’t -- build a community. And it doesn’t doom you to fail. With the right tools, platform and team, an organization of any size can create an awesome, thriving community.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Online Community Software, Collaboration Tools, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe