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Molly Talbert

Molly is a content writer at Higher Logic and regular contributor to the blog. Previously, she did client services and social media for a small leadership development company. In her down time, Molly reads through the internet, bikes, hikes and day dreams about her home state, New Mexico. She graduated from Middlebury College in Vermont where she studied the environment and writing, learned how to mountain bike through mud and helped edit the student newspaper.
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Recent Posts

Meet Your Community Manager: Will Machin

Written by Molly Talbert | on December 6, 2016 at 8:30 AM | 2 minute read

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this sixth installment, we’re introducing our newest community manager, Will Machin.

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Topics: Online Community Management, Online Community

Use Triggers to Drive Action and Shape Behavior

Written by Molly Talbert | on November 3, 2016 at 8:30 AM | 4 minute read

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO-inducing platform.

So how can you get your community members to do what you want?

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Topics: Online Community Management, Member Engagement, Online Community

The Power of Pseudonyms in an Online Community

Written by Molly Talbert | on October 18, 2016 at 8:00 AM | 6 minute read

How do you balance lively conversations with some members’ temptation to bully and troll? People usually think that it comes down to identity -- if your online identity is connected to your offline identity, you’re less likely to troll, since everything you say or do lives online forever.

Often, online identity is framed as an either-or decision -- either it’s completely connected to your “real identity” (including your Facebook page, LinkedIn account and everywhere else) or you’re completely anonymous and untraceable.

But is this either-or way of framing the conversation the only way to look at identity online? No, and that’s where the underused concept of pseudonyms comes into play.

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Topics: Online Community Management, Online Community

Should Lurkers Be Called 'Lurkers'?

Written by Molly Talbert | on October 12, 2016 at 8:26 AM | 4 minute read

Would you rather be called a ‘lurker’ or a ‘wallflower’?

Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group. Language can also influence engagement, depending on how positively -- or negatively -- members feel about your word choices.

Which leads us to this question: should we call lurkers ‘lurkers’?

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Topics: Online Community Management, Engagement, Online Community

Don't Overlook the Power of Online Community Micro-Influencers

Written by Molly Talbert | on October 6, 2016 at 9:00 AM | 4 minute read

Ok, name the first social media influencer who comes to mind. Got it?

You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). But are they really as influential as they seem?

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Topics: Engagement, Marketing, Online Community Management, Online Community

Mobilize Members: How Online Community Can Change the Election Landscape

Written by Molly Talbert | on September 20, 2016 at 8:30 AM | 4 minute read

Elections. The national election is on almost everyone’s mind these days (for better or worse).

But how many of your members are thinking about your organization’s board elections? Probably not as many people as you’d like.

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Topics: Online Community Management, Engagement, Online Community

Should Staff Be in Your Online Community?

Written by Molly Talbert | on September 6, 2016 at 8:30 AM | 4 minute read

It’s a tricky tightrope to walk -- how involved should your organization’s staff be in the online community?

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Topics: Online Community Management, Online Community

How Online Communities Ease the Pain of Tech Support

Written by Molly Talbert | on August 24, 2016 at 8:30 AM | 4 minute read

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over?

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Topics: Engagement, Customer Support, Online Community

How to Talk About Bad News on Your Community

Written by Molly Talbert | on August 16, 2016 at 8:00 AM | 3 minute read

When the news shakes our perception of the world, what are you supposed to do as a community manager? On the one hand, your community is for a specific purpose and may not need to weigh in on every happening. On the other hand, you’re a community where people care for each other and support one another on a human level.

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Topics: Online Community Management, Online Community, Collaboration Tools

Three Psychological Theories to Help You Design the Best Community

Written by Molly Talbert | on August 4, 2016 at 8:30 AM | 5 minute read

Psychology helps you motivate members to take action -- but can it help you design a great website?

Community design is important, not an afterthought. Depending on its layout and ease of use, the UX can make or break a member’s experience. And you want to make their experience great and full of value, not frustrating.

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Topics: Online Community Management, Marketing, Online Community

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