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Molly Talbert

Molly is a content writer at Higher Logic and regular contributor to the blog. Previously, she did client services and social media for a small leadership development company. In her down time, Molly reads through the internet, bikes, hikes and day dreams about her home state, New Mexico. She graduated from Middlebury College in Vermont where she studied the environment and writing, learned how to mountain bike through mud and helped edit the student newspaper.
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Recent Posts

Four Community Newsletters You Need to Subscribe To

Written by Molly Talbert | on January 31, 2017 at 8:30 AM
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Where do you turn to for information? Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content.

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Topics: Online Community Management, Engagement, Marketing

Community UX Design Research on a Budget

Written by Molly Talbert | on January 24, 2017 at 8:30 AM
Online Community UX Design on a Budget

The look, feel and usability of your community, and online presence as a whole, can make a huge difference in terms of engagement. But what if you don’t have the budget to really dive in, research and optimize your site’s user experience (UX)?

Small organizations are used to figuring out creative workarounds to problems that larger organizations don’t think twice about, like how to manage a community without a full time community manager or maintain a corporate site.

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Topics: Online Community Management, Marketing

A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Written by Molly Talbert | on January 12, 2017 at 8:00 AM

A gaming company tamed toxic trolling

Note: Riot Games is not a Higher Logic client, nor did Higher Logic work with Riot Games around this issue. We just found this to be an inspiring story and a great example of fine community management at work. We’re excited to share the story with you.

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends, when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

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Topics: Online Community Management, Engagement

Successful Communities Give Up Power

Written by Molly Talbert | on December 28, 2016 at 8:00 AM

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It may sound counter-intuitive, but it’s true - successful communities give up power.

No, that doesn’t mean they throw out their community guidelines and nix all the rules - a certain amount of structure is important. But over-management is sure to kill engagement, which is the last thing you want.

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Topics: Online Community Management

Know Your Audience: Create a Community Editorial Calendar

Written by Molly Talbert | on December 21, 2016 at 8:30 AM

Know your audience: create an online community editorial calendar

Content creation - and managing user generated content creation - is a big part of being a community builder. But how do you manage your content in an organized way that increases engagement?

The key is creating a community editorial calendar, which is what Georgina Cannie of The Community Roundtable talked about at Super Forum 2016.

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Topics: Online Community Management, Member Engagement

Harley Davidson Stumbled Upon Community (And it Saved Them)

Written by Molly Talbert | on December 19, 2016 at 8:30 AM

 Harley Davidson Stumbled Upon Community And it Saved Them

What makes a Harley Davidson motorcycle special?

You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

But it didn’t used to be that way.

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Topics: Customer Communities, Customer Engagement, Customer Advocacy

Richard Millington on Getting Unstuck and Achieving Your Community’s Big Wins

Written by Molly Talbert | on December 13, 2016 at 8:30 AM

Richard Millington on Getting Unstuck and Achieving Your Online Community's Big Wins

Is your community stuck? Or, worse, is it stuck and you don’t even know it?

Richard Millington’s Super Forum breakout session was about just that - figuring out if your community is stuck and, if so, how to successfully move on.

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Topics: Online Community Management, Engagement

Meet Your Community Manager: Will Machin

Written by Molly Talbert | on December 6, 2016 at 8:30 AM

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this sixth installment, we’re introducing our newest community manager, Will Machin.

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Topics: Online Community Management

Use Triggers to Drive Action and Shape Behavior

Written by Molly Talbert | on November 3, 2016 at 8:30 AM

Use triggers to drive action and shape behavior in your online community

How does Facebook get over a billion users to do exactly what they want? Although they’re a social network, not an online community, they’re masters at engaging and building loyalty -- and creating an addicting, FOMO-inducing platform.

So how can you get your community members to do what you want?

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Topics: Online Community Management, Member Engagement

The Power of Pseudonyms in an Online Community

Written by Molly Talbert | on October 18, 2016 at 8:00 AM

The power of pseudonyms in an online community

How do you balance lively conversations with some members’ temptation to bully and troll? People usually think that it comes down to identity -- if your online identity is connected to your offline identity, you’re less likely to troll, since everything you say or do lives online forever.

Often, online identity is framed as an either-or decision -- either it’s completely connected to your “real identity” (including your Facebook page, LinkedIn account and everywhere else) or you’re completely anonymous and untraceable.

But is this either-or way of framing the conversation the only way to look at identity online? No, and that’s where the underused concept of pseudonyms comes into play.

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Topics: Online Community Management

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