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Molly Talbert

Molly is a content writer at Higher Logic and regular contributor to the blog. Previously, she did client services and social media for a small leadership development company. In her down time, Molly reads through the internet, bikes, hikes and day dreams about her home state, New Mexico. She graduated from Middlebury College in Vermont where she studied the environment and writing, learned how to mountain bike through mud and helped edit the student newspaper.
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Recent Posts

Why Your Event Needs a Mobile App

Written by Molly Talbert | on November 5, 2015 at 10:30 AM

Event attendees expect information, in real time. Not only that, but it should be easily accessible and available before, during and after. How should you do this? Since people are more glued to their phones than ever, a mobile app makes perfect sense -- it gives attendees everything they need (and more) in the palm of their hands.

Because the price point can seem steep it’s easy to think you can get by without one; paper programs always worked well, right? Sure, they did, but your event could be so much more informative, interactive and collaborative if the program is dynamic and updated in real time. It’s time for your events to go beyond the status quo (apps are approaching the norm, by the way).

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Topics: Customer Experience, Member Experience

The Quantified Community

Written by Molly Talbert | on October 29, 2015 at 7:30 AM

Many people think that the Holy Grail for community managers is proving a community’s ROI. Wrong! In Rachel Happe’s Super Forum keynote address, she said that many people misunderstand this point. The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI.

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Topics: Online Community Management

Crack the Social Code: Turn Members Into Contributors

Written by Molly Talbert | on October 28, 2015 at 9:00 AM


Ever wonder how to get inside your members’ heads and motivate them to participate? Richard Millington can help, an expert with over 12 years of experience in community building. How does he do it? He uses basic, yet powerful, psychological forces -- tapping into what makes us human and what motivates us -- to excite and engage members in a deep, meaningful way. In his 2015 Super Forum keynote, he discussed these methods, touching on implicit bias, social attraction, self-disclosure and bonding theories.

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Topics: Online Community Management, Customer Engagement, Member Engagement

Are Your Members Driven By the Fear of Missing Out?

Written by Molly Talbert | on October 20, 2015 at 11:00 AM

I can’t remember the last time I changed my Facebook status or uploaded a picture – it’s definitely been over a year. Yet, every single day (multiple times a day) I log on. Occasionally I contribute to groups I’m in, but usually I just peruse my newsfeed, peeking in on everyone’s lives. Sometimes I wonder why I keep going back to Facebook, but it’s a tough habit to kick and whenever there’s the hint of curiosity, I’m back.

The other day, while passively checking in on old colleagues and trending topics, it came to me – I have a classic case of FOMO. I keep going back because I’m scared to miss out on something important.

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Topics: Online Community Management, Engagement, Member Engagement

Tweeting Your Community – Five Ways to Promote on Twitter

Written by Molly Talbert | on October 12, 2015 at 10:30 AM


Do you use Twitter to promote your community? If not, you could be missing out on a powerful, interactive way of engaging with members and bolstering your site.

Chances are many – if not most – of your organization’s committed Twitter followers are already members of your community. It’s a great (and probably under-appreciated) benefit - now you have a method beyond email to keep your members up to date. If your community is open, this is an opportunity to drive them to your community’s information gold mine. 

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Topics: Online Community Management, Engagement, Marketing, Social Media

11 Must Reads for Every Community Manager

Written by Molly Talbert | on October 6, 2015 at 10:30 AM

The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible. In the words of the wise President Abraham Lincoln, “Don’t believe everything you read on the Internet …”

To make your life easier, we compiled a list of some of our favorite resources. These books and blogs are tried and true for many of us in the Orange Army, from our community managers to our bloggers.

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Topics: Online Community Management, Engagement

A Lurker’s Appreciation for Community

Written by Molly Talbert | on October 5, 2015 at 10:50 AM

 

Guilty as charged – I’m a lurker. In most of the communities I’m in, I love to sit in the wings and watch conversations flow between people, selfishly hoarding any nugget of advice I may come across without giving anything back. Sometimes I feel bad about my lurker status, but I also get a lot of enjoyment (and value) out of being a fly on the wall.

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Topics: Online Community Management, Engagement

Meet Your Community Manager: Calista Rollogas

Written by Molly Talbert | on September 29, 2015 at 10:30 AM

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this second installment, we’re introducing another community manager, Calista Rollogas.

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Topics: Online Community Management

Meet Your Community Manager: Lindsay Starke

Written by Molly Talbert | on September 24, 2015 at 11:30 AM

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

In this third installment, we’re introducing our final community manager, Lindsay Starke.

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Topics: Online Community Management

Six Reasons You Can’t Miss the HUG Super Forum 2015

Written by Molly Talbert | on September 22, 2015 at 8:00 AM

Still on the fence about joining us and the rest of the Higher Logic Community for Super Forum this October? We know it happens every year, but every year is different and exciting. Here are six reasons that should convince you to attend Super Forum this year!

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Topics: Community Platforms & Updates, Engagement

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